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The manufacturer’s digital toolbox

Manufacturers often have to manage multi-faceted supply chains and sales channels while gathering the right insights from a complex web of operations. Planning is key. You need a CMS that is customizable, extensible, and can rise to any business challenge. TYPO3’s multisite capabilities, easy integrations, and flexible workflows meet your needs as a modern manufacturer. Build a digital presence to showcase your products and begin reaching new partners with TYPO3.

Plan now for future customers

Well-defined sales channels are crucial to your manufacturing business. You need a CMS that can amplify your marketing efforts, protect proprietary data and insights, and improve resource planning — from raw material to the point of sale.

A centralized system for decentralized relationships

Integrate with the ERP and other systems of your choice. TYPO3’s multi-site functionality, centralized analytics, and open APIs enable you to manage communications, relationships, and data across partners, suppliers, and customers.

Traditional industry meets modern sales channels

Our CMS will communicate the palpable value of your products, digitally. Convey the depth and breadth of what you do to potential customers and partners. Leverage and enhance the tooling and workflows you have—not the other way around.

Leading manufacturer connect with customers through TYPO3

Surface fast, relevant results for your customers

Enable a distributed team of content marketers

If your multi-site organization has authors and editors located around the world, you need a CMS with precise permissions for creating, editing, and reviewing pieces of global and local content. TYPO3’s granular access control makes it easy. Editors with global permissions can manage shared styles and assets, while content marketers who know their markets like the backs of their hands get to manage local sites. TYPO3 enables unified branding and supports teams of global contributors.

Global and local control over brand reputation

It can be a struggle to maintain design and branding standards when working with decentralized teams or independent brands. TYPO3 offers central brand management, flexible infrastructure, and built-in user access management that gives local marketers control over their domains. Enforce global guidelines when you need them while empowering individual editors to respond to local needs. 

Reuse layouts, templates, and assets

Global brands need consistent design and reusable layouts. At the same time, they must retain customizability per product, brand, country, region, and language. In TYPO3, you can build reusable templates and content elements for shared design while adapting individual components to different contexts. TYPO3 ensures a consistent, unified design while providing individual marketers with the flexibility to work on local or differentiated brands.  

Global translations done locally

It can be difficult for global organizations to divide localization work between decentralized editors and a centralized marketing department. TYPO3’s localizable editing UI and granular permissions help local editors create content, translate languages, and manage sites in their own language. Easily implement translation workflows and third-party translation services in your local markets, while maintaining a centralized portal for assets. TYPO3 helps organizations maintain a global reputation by enabling local editors.

Leverage multimedia assets in branding 

A modern website needs to feature various media assets. TYPO3’s powerful asset management tools allow editors to upload, embed, import, and edit any kind of media without converting data beforehand. Content editors can rely on TYPO3 for flexibility and a beautiful display of all kinds of images or videos.  

Make assets available for download

When you make assets available for download, there’s a risk that content gets duplicated, outdated, or accessible to the wrong people. In TYPO3, asset downloads are managed centrally and securely, with both general download areas and personalized ones for different types of users. TYPO3’s centralized digital library gives partners, employees, customers, contractors, and other stakeholders controlled access to digital assets.

What manufacturing leads are saying...

Mirelle Vink - Online Project Manager - DMG

By using TYPO3, our marketing department is very flexible in publishing promotions and important content. This is very important for a commercial organization like DMG.

Ryan Owens - Executive Director - Monadnock Conservancy

We couldn’t be happier with our new website, and we love the user-friendly yet powerful TYPO3 content management system.

Marion in 't Zandt - Marketing & Communication - Veiling Rhein-Maas

TYPO3 helps us to edit and manage the content of our website easily and quickly from anywhere and at anytime. Furthermore it allows us to design our website to our wants and needs and to create, send and analyze our email-newsletters in a very efficient way.

Success stories at every point of the supply chain

Minebea
pfm medical ag
Leica

Learn how TYPO3 can spotlight your complex products

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