The manufacturer’s digital toolbox
Manufacturers often have to manage multi-faceted supply chains and sales channels while gathering the right insights from a complex web of operations. Planning is key. You need a CMS that is customizable, extensible, and can rise to any business challenge. TYPO3’s multisite capabilities, easy integrations, and flexible workflows meet your needs as a modern manufacturer. Build a digital presence to showcase your products and begin reaching new partners with TYPO3.
Plan now for future customers
Well-defined sales channels are crucial to your manufacturing business. You need a CMS that can amplify your marketing efforts, protect proprietary data and insights, and improve resource planning — from raw material to the point of sale.
A centralized system for decentralized relationships
Integrate with the ERP and other systems of your choice. TYPO3’s multi-site functionality, centralized analytics, and open APIs enable you to manage communications, relationships, and data across partners, suppliers, and customers.
Traditional industry meets modern sales channels
Our CMS will communicate the palpable value of your products, digitally. Convey the depth and breadth of what you do to potential customers and partners. Leverage and enhance the tooling and workflows you have—not the other way around.
Surface fast, relevant results for your customers
Enable a distributed team of content marketers
If your multi-site organization has authors and editors located around the world, you need a CMS with precise permissions for creating, editing, and reviewing pieces of global and local content. TYPO3’s granular access control makes it easy. Editors with global permissions can manage shared styles and assets, while content marketers who know their markets like the backs of their hands get to manage local sites. TYPO3 enables unified branding and supports teams of global contributors.
Global and local control over brand reputation
It can be a struggle to maintain design and branding standards when working with decentralized teams or independent brands. TYPO3 offers central brand management, flexible infrastructure, and built-in user access management that gives local marketers control over their domains. Enforce global guidelines when you need them while empowering individual editors to respond to local needs.
Reuse layouts, templates, and assets
Global brands need consistent design and reusable layouts. At the same time, they must retain customizability per product, brand, country, region, and language. In TYPO3, you can build reusable templates and content elements for shared design while adapting individual components to different contexts. TYPO3 ensures a consistent, unified design while providing individual marketers with the flexibility to work on local or differentiated brands.
Global translations done locally
It can be difficult for global organizations to divide localization work between decentralized editors and a centralized marketing department. TYPO3’s localizable editing UI and granular permissions help local editors create content, translate languages, and manage sites in their own language. Easily implement translation workflows and third-party translation services in your local markets, while maintaining a centralized portal for assets. TYPO3 helps organizations maintain a global reputation by enabling local editors.
Leverage multimedia assets in branding
A modern website needs to feature various media assets. TYPO3’s powerful asset management tools allow editors to upload, embed, import, and edit any kind of media without converting data beforehand. Content editors can rely on TYPO3 for flexibility and a beautiful display of all kinds of images or videos.
Make assets available for download
When you make assets available for download, there’s a risk that content gets duplicated, outdated, or accessible to the wrong people. In TYPO3, asset downloads are managed centrally and securely, with both general download areas and personalized ones for different types of users. TYPO3’s centralized digital library gives partners, employees, customers, contractors, and other stakeholders controlled access to digital assets.
