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Keep pace with modern marketing

Modern marketing campaigns are highly technical efforts. To launch an effective campaign, you need to be able to reach and engage with numerous customers across many channels. TYPO3 helps integrate your favorite marketing tools, gather insights, and personalize visitor interactions, to create targeted campaigns that broker connections and get results.

A marketing stack that scales

Plenty of campaigns are scattershot and fail to reach the right customers. Your communications should target your end-users’ unique needs and channels, while your CMS should integrate with a scalable marketing stack—for varied, long-term campaigns. 

Improve campaign insights

TYPO3’s integrated tools and extensions provide transparency to help track campaign performance, perform A/B testing, optimize SEO,  and adjust your content for more targeted campaigns from creation to deployment.

Create individual connections

Increase your brand visibility and reputation with TYPO3. Translate data points and analytics into personalized, customer-focused campaigns that nurture existing relationships and strengthen new ones.

Established brands trust TYPO3 to target ideal customers and launch engaging campaigns

Boost your brand’s shine

Enable a distributed team of content marketers

If your multi-site organization has authors and editors located around the world, you need a CMS with precise permissions for creating, editing, and reviewing pieces of global and local content. TYPO3’s granular access control makes it easy. Editors with global permissions can manage shared styles and assets, while content marketers who know their markets like the backs of their hands get to manage local sites. TYPO3 enables unified branding and supports teams of global contributors.

Schedule when content goes online and offline

Scheduling content ahead of time can be complicated and time-consuming. Your organization might need to plan for special events around the holidays or sales campaigns in the summer, with multiple pieces of content that need to go up or down at different points in a day. With TYPO3 you can select the exact time and date you want to publish content or take it offline. You can also publish multiple pieces of content at once, or schedule individual content elements within a page. Optimize your publishing workflow by using TYPO3’s scheduling capabilities.

A shared backend for multiple sites and locales

Managing internal and external users can be difficult for a global or distributed organization, especially if they need a multi-site setup. Add as many sites as you need in your TYPO3 multi-site installation, and centrally manage languages, domains, individual sites, page access, and user rights in a single, shared backend. TYPO3’s multi-site installations are maintainable, efficient, and flexible to meet your organization’s specific needs. 

Reuse layouts, templates, and assets

Global brands need consistent design and reusable layouts. At the same time, they must retain customizability per product, brand, country, region, and language. In TYPO3, you can build reusable templates and content elements for shared design while adapting individual components to different contexts. TYPO3 ensures a consistent, unified design while providing individual marketers with the flexibility to work on local or differentiated brands.  

Launch marketing campaigns without bottlenecks 

Running several quick-to-market marketing campaigns simultaneously can be cumbersome if you don’t have the right setup.TYPO3 offers powerful, built-in solutions for marketers, allowing them to create new content and sites while integrating with the campaign monitoring and other marketing solutions they use daily. TYPO3 is an IT-trusted, open system that enables marketers to run professional campaigns quickly, independent from IT or agencies.

Refine and relaunch compelling marketing campaigns

Your marketing team shouldn’t have to begin every new campaign from scratch. With TYPO3’s campaign infrastructure, you can roll out compliance updates or additional functionality to marketing campaigns with a single change.  Flexible templates enable marketers to update and reuse past campaign content. TYPO3’s infrastructure makes it easy to roll out global changes and launch individual marketing campaigns, easily and inexpensively.  

Individualize content for end-users

Nowadays, end-users expect the content they see to be individualized and targeted. TYPO3 makes it easy: hide or auto-publish content, integrate sales and marketing tools that personalize your website, and optimize content placement using A/B testing. With TYPO3 and the help of your preferred marketing tools, you can fluidly create, deliver, and optimize content for your organization’s wide variety of end-users.

Minimize the time between ‘create’ and ‘publish’

Content editors shouldn’t have to worry about layout or structure when drafting initial content. In TYPO3, content and layout are decoupled, making it easier for content editors to create, preview, and reuse content. TYPO3 enables editors to create content without waiting for layout or design, lessening the time from ‘create’ to ‘publish.’ 

Create your own Content Elements

Content editors want the ability to create and reused structured content. They need to be sure necessary information is displayed, across one or multiple channels. In TYPO3, you have access to a wide range of default Content Elements, but when they don’t fit your needs, you can create structured schemes for content that follow a uniform format. Gain flexibility and control by creating your own custom, structured content in TYPO3. 

What users who launch campaigns in TYPO3 are saying

Sascha Bloser - Senior Online-Marketing Manager - Münchener Verein Versicherungsgruppe

TYPO3 offers an ideal responsive Content Management platform for reaching our Online-Marketing and Sales goals. By using the extensive Customization Opportunities, we can realize our individual requirements very well. The Content Management is very comfortable and easy to handle. The function of the Publisher perfectly supports our desired editing processes by using a „four eyes“ publishing principle.

Norman Macha - Project Manager UX, Website and Relaunch - Technical University of Munich (TUM)

For the Technical University of Munich, with 50,000 students and 200 subdomains, the large-scale, scalable, flexible and customizable open source enterprise system TYPO3 - lives up to our spirit of "enabling access to knowledge for all"

Ryan Owens - Executive Director - Monadnock Conservancy

We couldn’t be happier with our new website, and we love the user-friendly yet powerful TYPO3 content management system.

Marion in 't Zandt - Marketing & Communication - Veiling Rhein-Maas

TYPO3 helps us to edit and manage the content of our website easily and quickly from anywhere and at anytime. Furthermore it allows us to design our website to our wants and needs and to create, send and analyze our email-newsletters in a very efficient way.

Mirelle Vink - Online Project Manager - DMG

By using TYPO3, our marketing department is very flexible in publishing promotions and important content. This is very important for a commercial organization like DMG.

Daniel Börlein - Editor-in-Chief Digital Media - 1. FC Nürnberg

TYPO3 offers many customizing options and ensures a secure and stable website at all times. The adjustable user rights are particularly valuable for everyday editorial work. The clear and above all uncomplicated handling are an enormous benefit for the work processes.

Ellen Klein - Manager side effects - Koppert Biological Systems

TYPO3 provides us a convenient tool to manage our side effects application database for feeding our responsive website and mobile apps in 8 languages from one spot.

Isabel Pantke - Online Editorial - Hanns-Seidel-Stiftung

For our 25 websites in 17 languages, mostly multilingual, TYPO3 is the perfect system. With the localization extension and the multilingual backend of TYPO3, this is also easy to maintain for the editors on site, in South Korea, Morocco or anywhere else.

Matt Keogh - Strategic Designer - Liquid Light

As an agency that works with large complex organisations, TYPO3 aligns perfectly with our clients’ requirements. It’s easy for our clients to use, we can configure it exactly how we want and has many features baked into the core that large organisations expect.

Tan Nguyen - Head of IT - Puresurfcamps

We have been using TYPO3 for 6 years. It’s easy for our editors to maintain our products and pages. The TYPO3 Extension - lux helped us to analyze & optimize the customer journey on our Websites.

Innovative organizations use TYPO3 to launch campaigns

National Museums Berlin
Deutsches Rotes Kreuz
Dorotheum
Jugend forscht
Degussa Bank AG
Universität Wien
Commerz Real AG
Hessen Tourismus

Learn how TYPO3 can power your enterprise’s digital delivery

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