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Excel with multiple brands

Even your strongest, most time-tested processes can deteriorate when faced with large numbers of users and ever-expanding asset libraries. Organization and segmentation are of the essence for multi-brand companies. TYPO3 ensures brand consistency and user-friendly digital asset management from a centralized backend, for an unlimited number of brands and sites. Increase your individual brands’ visibility and use TYPO3’s powerful analytics tools to track your customers’ preferences.

Connecting distributed users via a shared backend

When multiple marketing teams operate simultaneously, it’s easy to accidentally duplicate efforts. Maintaining design standards and distinguishing between brand identities can get cumbersome. You need a CMS that can manage multiple brands and many customers.

Marketers work smarter in TYPO3

TYPO3 offers centralized management from a shared backend. Your marketing team can thrive with our site-dependent customization, easy integrations, reusable layouts, and tailored permissions for users who may be internal, external, and distributed across locales.

Cement your brand reputation

Differentiate your brands and enable faster content creation with the TYPO3 CMS. Share centralized assets between teams, save time with reusable content models, and customize your designs for each brand’s unique requirements.

Companies managing multiple product lines trust TYPO3 to preserve their brands’ reputations

A centralized platform for managing your brands

Enable a distributed team of content marketers

If your multi-site organization has authors and editors located around the world, you need a CMS with precise permissions for creating, editing, and reviewing pieces of global and local content. TYPO3’s granular access control makes it easy. Editors with global permissions can manage shared styles and assets, while content marketers who know their markets like the backs of their hands get to manage local sites. TYPO3 enables unified branding and supports teams of global contributors.

Meet website visitors where they are

Managing and delivering content for many different target groups across multi-site websites can pose a difficult challenge for enterprises. TYPO3’s user groups, multi-site installations, and persona targeting let you decide when and how to show content to different users while sharing brand resources to reduce repetitive work. With its fine-grained access control and smart content targeting, you can ensure users get what they need.

Secure sites with powerful Access Control

If your organization handles sensitive user data, your internal users will need different access levels to the information you handle on the backend. TYPO’s powerful access control features help define user groups’ levels of access.  Additional security features like multi-factor authentication, IP-address detection, and internal user directories keep the wrong people from accessing your CMS. TYPO3 ensures your internal and external users can access the information they need, but not more. 

A shared backend for multiple sites and locales

Managing internal and external users can be difficult for a global or distributed organization, especially if they need a multi-site setup. Add as many sites as you need in your TYPO3 multi-site installation, and centrally manage languages, domains, individual sites, page access, and user rights in a single, shared backend. TYPO3’s multi-site installations are maintainable, efficient, and flexible to meet your organization’s specific needs. 

Reuse layouts, templates, and assets

Global brands need consistent design and reusable layouts. At the same time, they must retain customizability per product, brand, country, region, and language. In TYPO3, you can build reusable templates and content elements for shared design while adapting individual components to different contexts. TYPO3 ensures a consistent, unified design while providing individual marketers with the flexibility to work on local or differentiated brands.  

Put editors in charge of asset management

Editors often fall into the trap of creating duplicate images or media while editing or forgetting to update new images on a website. Those responsible for editing images and branding need to be able to deploy changes system-wide. TYPO3 offers centralized file management, which provides the right asset for editors that need to edit, crop, or update assets shared across a single or multiple sites. Manage your shared media assets from a central location, and make sure the right people can edit and override assets system-wide. 

Marketing does marketing, IT does IT

Marketing and communication teams need to be independent from IT to complete their daily tasks (and vice versa). TYPO3 offers a secure solution with fine-grained user rights management. IT departments can enable marketing departments by giving them access to the features they need and barring access to those they don’t. Both teams can rely on TYPO3 to provide a secure environment for marketing campaigns and content publishing. 

Launch marketing campaigns without bottlenecks 

Running several quick-to-market marketing campaigns simultaneously can be cumbersome if you don’t have the right setup.TYPO3 offers powerful, built-in solutions for marketers, allowing them to create new content and sites while integrating with the campaign monitoring and other marketing solutions they use daily. TYPO3 is an IT-trusted, open system that enables marketers to run professional campaigns quickly, independent from IT or agencies.

Refine and relaunch compelling marketing campaigns

Your marketing team shouldn’t have to begin every new campaign from scratch. With TYPO3’s campaign infrastructure, you can roll out compliance updates or additional functionality to marketing campaigns with a single change.  Flexible templates enable marketers to update and reuse past campaign content. TYPO3’s infrastructure makes it easy to roll out global changes and launch individual marketing campaigns, easily and inexpensively.  

Marketing software that scales

As organizations scale, they need a greater variety of marketing software to keep pace with their growth. TYPO3 offers basic marketing and SEO functionality that lets your organization get off the ground quickly. As your organization grows, integrate with the best, specialized marketing solutions for your needs: Salesforce, Mautic, Email marketing, A/B testing, social media tools, CRM systems, DAM systems, etc. TYPO3 makes it easy to unify these tools to help drive conversions and keep your marketing efforts running smoothly.

Reuse content across different channels

Today, many pieces of content need to be deployed across multiple channels. By decoupling content from output channels, TYPO3 allows editors to create structured content, import, connect, and mix different content sources, and export structured content in many different formats. With TYPO3  you can create structured content for use across channels, including mobile applications, intranets, extranets, point of sale (POS) solutions, progressive web apps (PWA), corporate websites, and more. 

What multi brand companies are saying

Daniel Börlein - Editor-in-Chief Digital Media - 1. FC Nürnberg

TYPO3 offers many customizing options and ensures a secure and stable website at all times. The adjustable user rights are particularly valuable for everyday editorial work. The clear and above all uncomplicated handling are an enormous benefit for the work processes.

Sascha Bloser - Senior Online-Marketing Manager - Münchener Verein Versicherungsgruppe

TYPO3 offers an ideal responsive Content Management platform for reaching our Online-Marketing and Sales goals. By using the extensive Customization Opportunities, we can realize our individual requirements very well. The Content Management is very comfortable and easy to handle. The function of the Publisher perfectly supports our desired editing processes by using a „four eyes“ publishing principle.

Ellen Klein - Manager side effects - Koppert Biological Systems

TYPO3 provides us a convenient tool to manage our side effects application database for feeding our responsive website and mobile apps in 8 languages from one spot.

Ryan Owens - Executive Director - Monadnock Conservancy

We couldn’t be happier with our new website, and we love the user-friendly yet powerful TYPO3 content management system.

Tan Nguyen - Head of IT - Puresurfcamps

We have been using TYPO3 for 6 years. It’s easy for our editors to maintain our products and pages. The TYPO3 Extension - lux helped us to analyze & optimize the customer journey on our Websites.

Marion in 't Zandt - Marketing & Communication - Veiling Rhein-Maas

TYPO3 helps us to edit and manage the content of our website easily and quickly from anywhere and at anytime. Furthermore it allows us to design our website to our wants and needs and to create, send and analyze our email-newsletters in a very efficient way.

Isabel Pantke - Online Editorial - Hanns-Seidel-Stiftung

For our 25 websites in 17 languages, mostly multilingual, TYPO3 is the perfect system. With the localization extension and the multilingual backend of TYPO3, this is also easy to maintain for the editors on site, in South Korea, Morocco or anywhere else.

Mirelle Vink - Online Project Manager - DMG

By using TYPO3, our marketing department is very flexible in publishing promotions and important content. This is very important for a commercial organization like DMG.

Matt Keogh - Strategic Designer - Liquid Light

As an agency that works with large complex organisations, TYPO3 aligns perfectly with our clients’ requirements. It’s easy for our clients to use, we can configure it exactly how we want and has many features baked into the core that large organisations expect.

Norman Macha - Project Manager UX, Website and Relaunch - Technical University of Munich (TUM)

For the Technical University of Munich, with 50,000 students and 200 subdomains, the large-scale, scalable, flexible and customizable open source enterprise system TYPO3 - lives up to our spirit of "enabling access to knowledge for all"

Multi-Brand companies succeed with TYPO3

United Internet
MHK Kueche.de GmbH
TUI Cars
KRÜGER GmbH & Co. KG
Universität Wien
Sachsen-Anhalt
Kerobei

Learn how TYPO3 can power multiple and varied brands

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