Excel with multiple brands
Even your strongest, most time-tested processes can deteriorate when faced with large numbers of users and ever-expanding asset libraries. Organization and segmentation are of the essence for multi-brand companies. TYPO3 ensures brand consistency and user-friendly digital asset management from a centralized backend, for an unlimited number of brands and sites. Increase your individual brands’ visibility and use TYPO3’s powerful analytics tools to track your customers’ preferences.
Connecting distributed users via a shared backend
When multiple marketing teams operate simultaneously, it’s easy to accidentally duplicate efforts. Maintaining design standards and distinguishing between brand identities can get cumbersome. You need a CMS that can manage multiple brands and many customers.
Marketers work smarter in TYPO3
TYPO3 offers centralized management from a shared backend. Your marketing team can thrive with our site-dependent customization, easy integrations, reusable layouts, and tailored permissions for users who may be internal, external, and distributed across locales.
Cement your brand reputation
Differentiate your brands and enable faster content creation with the TYPO3 CMS. Share centralized assets between teams, save time with reusable content models, and customize your designs for each brand’s unique requirements.
Companies managing multiple product lines trust TYPO3 to preserve their brands’ reputations
A centralized platform for managing your brands
Enable a distributed team of content marketers
If your multi-site organization has authors and editors located around the world, you need a CMS with precise permissions for creating, editing, and reviewing pieces of global and local content. TYPO3’s granular access control makes it easy. Editors with global permissions can manage shared styles and assets, while content marketers who know their markets like the backs of their hands get to manage local sites. TYPO3 enables unified branding and supports teams of global contributors.
Meet website visitors where they are
Managing and delivering content for many different target groups across multi-site websites can pose a difficult challenge for enterprises. TYPO3’s user groups, multi-site installations, and persona targeting let you decide when and how to show content to different users while sharing brand resources to reduce repetitive work. With its fine-grained access control and smart content targeting, you can ensure users get what they need.
Secure sites with powerful Access Control
If your organization handles sensitive user data, your internal users will need different access levels to the information you handle on the backend. TYPO’s powerful access control features help define user groups’ levels of access. Additional security features like multi-factor authentication, IP-address detection, and internal user directories keep the wrong people from accessing your CMS. TYPO3 ensures your internal and external users can access the information they need, but not more.
A shared backend for multiple sites and locales
Managing internal and external users can be difficult for a global or distributed organization, especially if they need a multi-site setup. Add as many sites as you need in your TYPO3 multi-site installation, and centrally manage languages, domains, individual sites, page access, and user rights in a single, shared backend. TYPO3’s multi-site installations are maintainable, efficient, and flexible to meet your organization’s specific needs.
Reuse layouts, templates, and assets
Global brands need consistent design and reusable layouts. At the same time, they must retain customizability per product, brand, country, region, and language. In TYPO3, you can build reusable templates and content elements for shared design while adapting individual components to different contexts. TYPO3 ensures a consistent, unified design while providing individual marketers with the flexibility to work on local or differentiated brands.
Put editors in charge of asset management
Editors often fall into the trap of creating duplicate images or media while editing or forgetting to update new images on a website. Those responsible for editing images and branding need to be able to deploy changes system-wide. TYPO3 offers centralized file management, which provides the right asset for editors that need to edit, crop, or update assets shared across a single or multiple sites. Manage your shared media assets from a central location, and make sure the right people can edit and override assets system-wide.
Marketing does marketing, IT does IT
Marketing and communication teams need to be independent from IT to complete their daily tasks (and vice versa). TYPO3 offers a secure solution with fine-grained user rights management. IT departments can enable marketing departments by giving them access to the features they need and barring access to those they don’t. Both teams can rely on TYPO3 to provide a secure environment for marketing campaigns and content publishing.
Launch marketing campaigns without bottlenecks
Running several quick-to-market marketing campaigns simultaneously can be cumbersome if you don’t have the right setup.TYPO3 offers powerful, built-in solutions for marketers, allowing them to create new content and sites while integrating with the campaign monitoring and other marketing solutions they use daily. TYPO3 is an IT-trusted, open system that enables marketers to run professional campaigns quickly, independent from IT or agencies.
Refine and relaunch compelling marketing campaigns
Your marketing team shouldn’t have to begin every new campaign from scratch. With TYPO3’s campaign infrastructure, you can roll out compliance updates or additional functionality to marketing campaigns with a single change. Flexible templates enable marketers to update and reuse past campaign content. TYPO3’s infrastructure makes it easy to roll out global changes and launch individual marketing campaigns, easily and inexpensively.
Marketing software that grows alongside you
As organizations scale, they need a greater variety of marketing software to keep pace with their growth. TYPO3 offers basic marketing and SEO functionality that lets your organization get off the ground quickly. As your organization grows, integrate with the best, specialized marketing solutions for your needs: Salesforce, Mautic, Email marketing, A/B testing, social media tools, CRM systems, DAM systems, etc. TYPO3 makes it easy to unify these tools to help drive conversions and keep your marketing efforts running smoothly.
Reuse content across different channels
Today, many pieces of content need to be deployed across multiple channels. By decoupling content from output channels, TYPO3 allows editors to create structured content, import, connect, and mix different content sources, and export structured content in many different formats. With TYPO3 you can create structured content for use across channels, including mobile applications, intranets, extranets, point of sale (POS) solutions, progressive web apps (PWA), corporate websites, and more.
