TYPO3 Streamlines Pharma Brand’s Multibrand Management, Expands Global Reach
Dermapharm AG & PIA UDG
In 2020, Dermapharm AG, a leading manufacturer of pharmaceuticals and healthcare products based in Grünwald (County of Munich, Germany), Germany, embarked on a digital transformation journey to consolidate its diverse brand and product portfolio under a unified web infrastructure.
With a vast array of brands, some with standalone websites and others entirely without an online presence, Dermapharm sought to modernize its appearance and sell its products to a broader consumer audience in its direct markets.
Renowned TYPO3 agency PIA UDG was selected as the partner for this ambitious project due to their expertise and the strong alignment between the two companies. The collaboration leveraged TYPO3 to develop a comprehensive multisite and multibrand platform, facilitating the efficient management of over 40 brand sites with varying requirements.
Unleashing TYPO3’s Multisite and Integration Capabilities
The new TYPO3-based architecture for Dermapharm supports a streamlined process for launching new brand sites, significantly reducing time and effort.
Key features include serving content in multiple languages, allowing Dermapharm to target different regions and demographics, and customizable design elements to maintain each brand’s identity while ensuring a familiar user experience.
PIA UDG’s solution also includes the seamless integration of TYPO3 with leading e-commerce platform Shopware 6. This integration allows Dermapharm to showcase and sell their products directly through their brand sites, providing a unified user experience. The connection between TYPO3 and Shopware 6 can be customized based on individual brand requirements, such as instance, sales channel, or language.
The integration enables centralized product storage, with the ability to display filtered product information on each brand site. This approach ensures consistent product representation while allowing for tailored product catalogs and pricing based on the target market.
“Through our collaborative effort with PIA UDG, our multisite solution empowers us to enhance our go-to-market speed while maintaining flexibility to accommodate unique product and market demands.”
– Marcus Strobel, Head of Ecommerce & Online-Marketing @ Dermapharm AG
Empowering Editors with Custom Content Tools
PIA UDG developed custom content elements and a powerful module generator tailored to Dermapharm’s requirements. These tools allow editors to easily create engaging, visually appealing pages that cater to each brand’s specific needs.
The module generator is particularly impactful, enabling editors to generate comprehensive test and demo page sets with just a few clicks. This feature serves as a reference tool, helping editors understand the available options and how they will appear on the site, ultimately streamlining content creation and ensuring consistency.
Successful Collaboration Yields Impressive Results
The partnership between Dermapharm and PIA UDG has transformed Dermapharm’s approach to digital engagement. The company can now efficiently manage its extensive online presence, making its vast product range accessible to a wider global audience. This aligns with Dermapharm's growth strategy, internationalization and product marketing goals.
Looking ahead, PIA UDG and Dermapharm are committed to continuous improvement and innovation. Plans include further enhancing the TYPO3 and Shopware 6 integration, with the aim of contributing to the TYPO3 community by sharing insights and extensions developed through this project.
TYPO3’s Multisite Solutions Can Revolutionize Your Online Presence
TYPO3 can revolutionize a company’s online presence, as demonstrated by PIA UDG’s expertise in creating a seamless bridge between content management and e-commerce.
Experience the flexibility, scalability, and robustness of TYPO3 for your own multisite and multi-brand needs. Explore the endless possibilities of TYPO3 at https://typo3.org and join a vibrant community of developers, agencies, and users shaping the future of digital experiences.
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