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Optimized direct sales of children's books with TYPO3

The children's and young people's book publisher Thienemann-Esslinger focuses on direct online business.

Publisher, Books, Authors
Technology Focus
Solr, Responsive, Salesforce
Project Focus
TYPO3 since

Attracting customers with added value

Children's and young people’s books make up the second-largest product group in the German book retail market, accounting for around 18.4 percent of total sales. The market environment is correspondingly busy. Publishers must therefore also reach end customers online via their own websites. Thienemann-Esslinger wants to significantly expand direct business via its own web store - and is relaunching with TYPO3 and an optimized customer journey. The site is to offer added value that is not available in other online stores - such as a "favorite book finder". When end customers visit the site directly, the publisher can inspire them individually and target them with promotions.

Content commerce thanks to editorially customizable microsites

TYPO3 fits the relaunch requirements - customizable microsites, convenient webshop, connection of various interfaces - because the content management system offers many extension options and attaches importance to a clean architecture. In addition, content can be easily published in different channels. 3m5. fulfills the customer's wish for a high degree of individualization with editorially adaptable landing pages: the team of editors can create their own microsites for content commerce. On these pages, the publisher places and promotes book series, organizes competitions and provides accompanying learning material for schools.

Convenient connection of Salesforce and in-house programs

3m5. optimized the design to suit the target group: The UX team adapted the navigation structure to better guide users through the content. Micro-animations matching the world of books make the customer journey entertaining. After mobile optimization, it also works perfectly on mobile devices. Finally, the secure connection of Salesforce and two systems of the Bonnier Publishing Group via APIs ensures that Thienemann-Esslinger retains data sovereignty and can simultaneously analyze and control the reach of its marketing activities.

Deliver blazingly fast content

As your website scales and expands, you need to rely on infrastructure that accommodates new page visitors and traffic spikes. TYPO3’s infrastructure comes with great caching, upstream proxy services, and support for cloud storage, CDNs, and cloud-hosting services like Kubernetes or your provider of choice. Your organization can scale quickly and cost-effectively with TYPO3—get ready for traffic spikes, stress-free

Reuse layouts, templates, and assets

Global brands need consistent design and reusable layouts. At the same time, they must retain customizability per product, brand, country, region, and language. In TYPO3, you can build reusable templates and content elements for shared design while adapting individual components to different contexts. TYPO3 ensures a consistent, unified design while providing individual marketers with the flexibility to work on local or differentiated brands.  

Launch marketing campaigns without bottlenecks 

Running several quick-to-market marketing campaigns simultaneously can be cumbersome if you don’t have the right setup.TYPO3 offers powerful, built-in solutions for marketers, allowing them to create new content and sites while integrating with the campaign monitoring and other marketing solutions they use daily. TYPO3 is an IT-trusted, open system that enables marketers to run professional campaigns quickly, independent from IT or agencies.

Plays well and fast with search algorithms

Low-ranking search results, slow load times, and poor social media can prevent your most compelling content from getting the attention it deserves. The TYPO3 Core software comes built-in with structured content that enhances SEO, including metadata, schema markups, accessibility fields, and other tools that help raise your profile. You can trust TYPO3 to provide a powerful and performant technical base for delivering content to search engines and social media algorithms while loading web pages quickly. 

Individualize content for end-users

Nowadays, end-users expect the content they see to be individualized and targeted. TYPO3 makes it easy: hide or auto-publish content, integrate sales and marketing tools that personalize your website, and optimize content placement using A/B testing. With TYPO3 and the help of your preferred marketing tools, you can fluidly create, deliver, and optimize content for your organization’s wide variety of end-users.

Seamless aggregate and deliver content from varied sources

When modern organizations choose a CMS, they need one able to integrate with existing systems and aggregate content. TYPO3 is a feature-rich CMS with the power to interact with almost any existing tool or system—either natively or through third-party integrations— and offers flexible options for importing, exporting, and aggregating content. Deliver unified content to your end-users by integrating with TYPO3. 

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