Scaling Up Global Websites with TYPO3

To address Sysmex’s needs, sitegeist tapped into TYPO3’s powerful multisite capabilities, creating a unified and simplified content framework across all of Sysmex’s web platforms. This framework was complemented by TYPO3’s built-in localization tools, which allowed sitegeist to establish a practical, centralized system for content translation and distribution to each regional website.

sitegeist then innovated a microservices architecture, to further enhance performance and reduce redundancies. A prime example of this innovation was the custom Sysmex Product API microservice. This tool worked to integrate product data from various channels, such as websites, the customer portal, and the e-commerce store, into one cohesive, easily accessible source. This consolidation not only streamlined data access but also significantly reduced the need for repetitive content management.

With TYPO3 powering its multisite architecture, Sysmex can now deliver tailored content to customers worldwide while maintaining branding consistency. TYPO3’s content management workflow facilitates collaboration between Sysmex's online marketing team and sitegeist to continuously optimize features using sitegeist's Fluid Styleguide. Fluid components developed in Styleguide enable content reusability across Sysmex’s properties.

Sitegeist also implemented a solution using TYPO3 as the single sign-on (SSO) provider to enable smooth navigation across Sysmex's web properties. Users can now easily access the information they need through a unified experience.

In 2014, Sysmex initiated the development of pioneering customer service and relationship management by building and launching the "My Sysmex" customer portal. This portal was created as a central hub to provide customers with comprehensive access to various additional services. In particular, users are able to access regulatory documents relating to medical devices, ensuring that customers always receive up-to-date information.

The portal also offers access to training and further education opportunities on Sysmex's own platform. Customers can thus deepen their knowledge and keep up to date with the latest technology. Another key feature of the customer portal is the successful realization of exclusive online events for a select group of participants. These events not only provide a platform for the exchange of expertise, but also enable the virtual issuing of certificates in recognition of participation.

As a testimony to the continuous optimisation and adaptation to latest technological developments, the portal received an update to TYPO3 v11 in 2023. This update emphasizes Sysmex's commitment to always providing its customers with a modern and powerful platform that meets the demands of the times. The customer portal "My Sysmex" thus functions as an integrative tool that not only offers Sysmex customers smooth access to relevant information, but also serves as a link for joint learning and networking.

Sysmex has championed and supported several pivotal TYPO3 extensions and features, including:

• TranslateLabels (partially funded by Sysmex): Expands the TYPO3 translation handling to translation records that can be edited by backend users. This allows backend users to translate labels without needing access to the language files.
• FluidComponents / Fluid Styleguide (partially funded by Sysmex): FluidComponents were among the first to be utilized by Sysmex, and the Fluid Styleguide has become an indispensable tool in daily operational project business.
• ResponsiveImages (supported by Sysmex in the form of live testing): This provides ViewHelper and configuration to produce valid, responsive images based on TYPO3 image cropping.

For companies managing a global web presence, TYPO3 offers an enterprise-grade framework with baked-in multisite, multilingual, and microservices capabilities to future-proof online growth. To learn more about developing specialized TYPO3 solutions, read more about our successful projects.