toujou's TYPO3-Powered Solutions Deliver Multi-Brand Enablement
Rotkäppchen-Mumm Sektkellereien GmbH
Rotkäppchen-Mumm, a leading supplier of sparkling wine, branded wine, and liquor in Germany, faced a complex digital challenge. Despite being united under one roof, more than 40 brands operated individual websites with separate CMS solutions and designs. In 2020, the complexity of this structure became even more apparent. Age verification and cookie consent protocols emerged as areas of particular concern, underscoring the need for a unified, streamlined digital approach across all brand platforms.
With this new approach, Rotkäppchen-Mumm’s key goals were to centralize legal requirements, roll out new features across brands, and simplify project management and support needs for the broader organization. The answer to these challenges came in the form of toujou, a SaaS solution built on TYPO3, offered by DFAU GmbH.
Managing multiple brands for customer-centricity
In 2020, Rotkäppchen-Mumm sought a technical solution for compliant age verification and consistent consent management on their website. Their goal was not to replace existing partnerships with creative agencies, but to find a uniform system that fit all their needs. They found their answer in toujou, a SaaS solution built on TYPO3.
With toujou’s help and in collaboration with their existing creative agency partners, Rotkäppchen-Mumm could cater to each brand’s unique marketing objectives, whether relaunching a site, starting a new one, or migrating from a different CMS. This combined effort involved everyone from brand leaders to company staff, ensuring a unified digital strategy.
With the help of Rotkäppchen-Mumm’s central IT department, toujou was able to better leverage its project management capabilities, resulting in clear responsibilities and processes for each brand’s unique needs. Customization needs were discussed, planned, and budgeted individually, leading to a partnership marked by consistency and collaborative growth.
We were looking for a single point of contact between the brand managers, the IT department and the various outside agencies. With toujou, we knew we were in the best hands at all times, not only for the reliable website technology, but also for project management.
– OLIVER DILORENZI, IT MANAGER DIGITAL MARKETING PLATFORMS AT ROTKÄPPCHEN-MUMM
Streamlining processes for digital platform scalability
The TYPO3 CMS, through toujou, delivered significant benefits to Rotkäppchen-Mumm. The consolidation of operations and the establishment of a uniform system landscape across 40+ brands ensured legal compliance and efficient project management.
The system’s design prioritized adaptability, facilitating the seamless integration of features for use across various brands. The toujou development team introduced Keycloak for secure content access, Mautic for holistic marketing automation, and UserCentrics for comprehensive consent management.
Each feature addressed specific needs: Keycloak ensured tailored content accessibility, Mautic streamlined marketing campaigns and lead generation, while UserCentrics provided a solution for consent management and evolving data protection requirements, emphasizing user privacy and trust.
Empowering brands for digital success with TYPO3
The successful collaboration between toujou by DFAU GmbH and Rotkäppchen-Mumm underlines several key strengths of toujou’s TYPO3-based solution:
Streamlined operations
The ability to manage multiple websites efficiently while still acknowledging the individuality of each brand.
Cost-efficiency, reusability, and scalability
The ability to develop and reuse features across brands, ensuring the value of the system continues to grow even after the initial launch.
Support and project management
Ongoing, tailored support to meet each brand’s unique needs and preferences.
Achieving rapid digital transformations
In 2.5 years, Rotkäppchen-Mumm successfully launched 40 websites with toujou, including 10 new websites, 11 website relaunches, and 19 existing website migrations. The average duration from project initiation to launch was three months, demonstrating the efficiency and efficacy of the TYPO3-based solution. toujou continues to work with Rotkäppchen-Mumm in building new brand websites and relaunch existing ones, demonstrating a partnership built on trust, transparency, and a commitment to delivering business value through digital solutions.
The success of the toujou-Rotkäppchen project serves as a model for how TYPO3 can empower enterprises to achieve their strategic goals and drive digital transformation.
Discover how TYPO3 can also empower your digital transformation journey.
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