We are firmly convinced that website content should always be meaningful and helpful to readers and potential customers. But with content being online, it’s not a one-to-one situation between you (or better, your website) and the reader. Search engines are the go-between, and they have a mission. Their aim is to organize the world's information and make it accessible.
This means it’s your job to make search engines understand exactly what your site is about. It’s the only way to get a website indexed and ranked as it should be. And it’s the only way newcomers will find their way to you and your website.
Search Engine Optimization (SEO) is the name of the game - search engine robots must understand what your site is about to rank it well.
There are various on-page factors that affect search engine rankings. TYPO3 CMS is a software solution that comes with fully functional, standardized SEO features for optimizing a website’s performance. All of its features have been built to guide search engines through every post and page of a site. The tools are all there at your fingertips. With a few clicks, and no extra modification whatsoever, you can:
customize page titles
change cryptic URLs to speaking (and pretty) permalinks
edit metadata (e.g. meta description, abstract and keywords)
and lots, lots more
The out-of-the-box functionalities are easy to use, available by default, free of charge - ergo: great! But … that doesn’t mean you can’t improve it further!