4. Write quality content
Content matters, more than ever. Search engines use artificial intelligence to comprehend the content and evaluate the quality of the content to offer the best content to searchers. When you write great content for readers, no matter their ability, it will improve your search engine results.
Visitors (and search engines) expect:
First and foremost, useful content that is easy to read
Original, well-made content
Proper spelling and grammar
In-depth articles on interesting topics
Short, easy-to-read paragraphs with subheadings and lists
Speaking of which...
5. Format headings properly
Use meaningful headers every couple of paragraphs to guide your visitors through your articles; they also add to readability.
In HTML - that’s the markup that web pages are coded in - there are six levels of headings. H1 is the largest, H6 is the smallest. Your main heading will appear prominently on the page and should be the only H1 tag. As you progress through the page’s content, use the remaining tags accordingly to create hierarchy of content with subheadings that describes the content in each section. It’s unclear if search engines consider HTML hierarchy in search engine results, but it does improve readability and accessibility. And that will improve your reader experience, which could potentially get you more shares and repeat visitors. Don’t skip sizes, make sure to use H1, H2, and H3 tags with a clear hierarchy. And write with keywords in the headings, if relevant.
6. Use keywords that people search for
Use words and phrases that your readers use when they are searching. This is called search intent. But be natural about it. You’ll need some sort of balance between keywords and content, because stuffing your site with too many keywords can mess everything up and penalize your search results. Nobody wants to read ugly content that is terrible to read. If you write great content for humans, search engines will be happy too.
Keyword research and the use of keywords are at the heart of any SEO strategy. Yoast offers a comprehensive guide to SEO keyword research and you may find these keyword research tools helpful:
While research tools are helpful, direct feedback from your customers is invaluable. Talk to your sales team and your services team, ask them what questions they get from prospects and customers. This can help you find topics and terms that you should consider creating content around.
7. Optimize your links and seek backlinks
Try to share links with other reputable sites, and participate in guest-blogging when you can to get more people linking to you. Both your internal and outbound links should be fine-tuned. Ways to do so are:
Use descriptive anchor text with proper meaning (that’s the words in the links)
Always insert a title tag, this helps search engines better understand your site and is also an important aspect in terms of accessibility
Speaking of which…
8. Provide image metadata
Search engines cannot read images, neither can screen readers. Meeting accessibility standards is important, so you need to use special tags for your images in order to give them meaning:
Use descriptive file names for your images.
Alternative text (alt text):
Images should always include an alt text in the markup, because it allows you to provide a text equivalent for an object. Alt text is valuable for SEO, in addition to being useful for users. Summarize the content of the image and use words that fulfill the same function as the image.
World Wide Web Consortium (W3C):
“When equivalent alt text is provided, the information is available to people who are blind, as well as to people who turn off images (for example, in areas with expensive or low bandwidth). It's also available to technologies that cannot see images, such as search engines.”
The image title should provide additional information and follow the rules of a regular title: it should be relevant, catchy and concise It’s the text that pops up when you hover over an image on a web page with your mouse.
Edit the page title, the URL and the meta description of all your TYPO3 web pages under: Page > Edit > Metadata. There, you’ll also find a preview of what your snippet will look like in the search engine results!