Score smarter shoppers with TYPO3
E-commerce sites face unique challenges that require intelligent solutions. Hone in on your ideal market and build smart campaigns with consistent, on-brand messaging that always finds your customers.
The more product information you have, the harder it is to make clear, compelling content that reaches (and resonates with) your customers. TYPO3’s multisite functionality and extensible software allows you to integrate with best in breed ecommerce and marketing tools to sell your product lines across channels. Add on analytics and tailored purchasing systems as you go, then organize and target your content to reach your intended audience, no matter the device or channel.
Communicate a depth of product information to your visitors in a way that’s succinct, clear, and beautifully designed. TYPO3 helps create high-quality, on-brand customer experiences, consistent across channels, sites, and apps.
You need to be able to get marketing campaigns up-and-running fast. Then you need accurate data and analytics about them. TYPO3 provides you the tools you need to build and deploy campaigns quickly, and get visibility into your entire customer lifecycle.
E-commerce success relies on smooth integrations and well-crafted, targeted messages. TYPO3 supports your ecommerce business with easy integrations and extensions, so you can add more refined software as you reach new customers.
Schedule when content goes online and offline
Scheduling content ahead of time can be complicated and time-consuming. Your organization might need to plan for special events around the holidays or sales campaigns in the summer, with multiple pieces of content that need to go up or down at different points in a day. With TYPO3 you can select the exact time and date you want to publish content or take it offline. You can also publish multiple pieces of content at once, or schedule individual content elements within a page. Optimize your publishing workflow by using TYPO3’s scheduling capabilities.
Fast and relevant search results
When searching for content on your website, end-users need fast, relevant, and up-to-date results. TYPO3’s enterprise search functionality offers a faceted, drill-down search that integrates with Solr and ElasticSearch. Content Editors can analyze search results to optimize content and improve end users’ experience. TYPO3 provides powerful search functionality that leads users to the right content, quickly.
Deliver blazingly fast content
As your website scales and expands, you need to rely on infrastructure that accommodates new page visitors and traffic spikes. TYPO3’s infrastructure comes with great caching, upstream proxy services, and support for cloud storage, CDNs, and cloud-hosting services like Kubernetes or your provider of choice. Your organization can scale quickly and cost-effectively with TYPO3—get ready for traffic spikes, stress-free
Reuse layouts, templates, and assets
Global brands need consistent design and reusable layouts. At the same time, they must retain customizability per product, brand, country, region, and language. In TYPO3, you can build reusable templates and content elements for shared design while adapting individual components to different contexts. TYPO3 ensures a consistent, unified design while providing individual marketers with the flexibility to work on local or differentiated brands.
Plays well and fast with search algorithms
Low-ranking search results, slow load times, and poor social media can prevent your most compelling content from getting the attention it deserves. The TYPO3 Core software comes built-in with structured content that enhances SEO, including metadata, schema markups, accessibility fields, and other tools that help raise your profile. You can trust TYPO3 to provide a powerful and performant technical base for delivering content to search engines and social media algorithms while loading web pages quickly.
Individualize content for end-users
Nowadays, end-users expect the content they see to be individualized and targeted. TYPO3 makes it easy: hide or auto-publish content, integrate sales and marketing tools that personalize your website, and optimize content placement using A/B testing. With TYPO3 and the help of your preferred marketing tools, you can fluidly create, deliver, and optimize content for your organization’s wide variety of end-users.
Seamless aggregate and deliver content from varied sources
When modern organizations choose a CMS, they need one able to integrate with existing systems and aggregate content. TYPO3 is a feature-rich CMS with the power to interact with almost any existing tool or system—either natively or through third-party integrations— and offers flexible options for importing, exporting, and aggregating content. Deliver unified content to your end-users by integrating with TYPO3.
A headless option for custom front-ends
Marion in 't Zandt - Marketing & Communication - Veiling Rhein-Maas
TYPO3 helps us to edit and manage the content of our website easily and quickly from anywhere and at anytime. Furthermore it allows us to design our website to our wants and needs and to create, send and analyze our email-newsletters in a very efficient way.
Ryan Owens - Executive Director - Monadnock Conservancy
We couldn’t be happier with our new website, and we love the user-friendly yet powerful TYPO3 content management system.
Mirelle Vink - Online Project Manager - DMG
By using TYPO3, our marketing department is very flexible in publishing promotions and important content. This is very important for a commercial organization like DMG.