in2code Elevates OTH Regensburg’s New Website with TYPO3 Refresh
Empowering Student Success: Enhancing Recruitment, Engagement, and Efficiency with TYPO3
Established in 1917, OTH Regensburg is a renowned technical university with over 10,500 students enrolled in 56 diverse degree programs spanning engineering to healthcare. Recognizing the need for a revamped information architecture, the university aimed to transform its website into a highly efficient recruitment portal for prospective students. With over 100,000 monthly site users, an updated interface led to a significant increase in click-through rates (CTR).
Acknowledged for their expertise in higher education, OTH Regensburg partnered with in2code GmbH following a tender, to create a modern platform appealing to current and future students. The project developed for OTH Regensburg by in2code, in partnership with Janda + Roscher, who played a pivotal role in the website’s development by providing the design part, was awarded the prestigious TYPO3 Award 2023 in the category of 'Education'. This recognition underscores in2code's specialization and industry recognition, elevating the project as a standout in the category.
Navigate Your Future: Transforming Student Engagement with Studyfinder Integration
For this initiative, in2code leveraged their Studyfinder extension to effectively showcase the study programs, significantly improving user interaction with this content. Additionally, they developed a comprehensive subsite framework for faculties and other departments, offering the university robust management capabilities with advanced permission controls.
To address the challenge of supporting multiple sites and languages, in2code implemented TYPO3, ensuring seamless navigation and usability for international visitors accessing the university's website. This solution contributed to an enhanced overall user experience across diverse demographics and regions.
Throughout the process, in2code worked closely with OTH Regensburg for regular feedback sessions. Routine workshops facilitated collaborative decision-making, resulting in a final product that effectively addressed the University’s wishes and vision for an optimized redesign. With a kick-off in October 2021, the project was able to launch in an impressive 15 month timeline.
Project Milestones
Identification of User Experience Issues
Through user feedback and analytics data, in2code identified significant usability issues, particularly for mobile visitors. The findings underscored the necessity for a comprehensive redesign to better cater to our target audience's needs.
Measurable Impact
Following the relaunch, they observed a substantial increase in click-through rates (CTR) from 6.5% to 9.9% in the Google Search Console (GSC). This metric served as a tangible indicator of the enhanced user engagement and improved usability of the revamped website.
Website Relaunch
Leveraging insights gained from user research and industry best practices, in2code executed a website relaunch focused on improving mobile responsiveness, streamlining navigation, and enhancing content accessibility.
Multi-site, multi-brand
By leveraging innovative technology and strategic resource allocation, in2code's multi-site, multi-brand implementation yielded significant improvements in efficiency, student engagement, and overall efficiency.
Transformative Solutions for Higher Education and Beyond
Looking ahead, in2code aims to optimize editor workflows and remain adaptive to emerging trends in web design and user experience.
The successful execution of the OTH Regensburg website relaunch initiative not only addressed existing user experience challenges but also resulted in tangible improvements in user engagement metrics.
“We were able to benefit from efficient workflows and friendly and open communication thanks to the agile approach and close coordination between the project team and the customer with weekly meetings.”
– David Richter, in2code, Product Owner & Project Manager
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