Transforming REYHER’s Digital Presence with TYPO3 and Long-Standing Collaboration

F. REYHER Nchfg. GmbH & Co. KG (REYHER) is one of the leading trading companies in Europe supplying over 12,000 customers worldwide from their headquarters in Hamburg, Germany. With a comprehensive product range of over 130,000 articles and a staff of nearly 960, REYHER maintains a daily product availability rate of over 99 percent. REYHER is the preferred industrial and trading partner customers seek for c-part supplies. 

The partnership between REYHER and atlantis dx GmbH has spanned nearly 25 years, beginning in 2001. REYHER was convinced to partner with atlantis dx due to their strong technical expertise, strategic consulting, and a collaborative, personal approach. Their clear and effective communication, paired with their deep understanding of this complex field presented them as the “complete package” to REYHER. 

From the start, the collaboration has been defined by evolving requirements, including the development of interfaces for SAP, e-commerce, and HR systems. For over 15 years, REYHER’s reliable portal, powered by TYPO3, has stood as a strong example of how the TYPO3 platform can adapt and grow alongside a company’s changing needs.

The relaunch went beyond an overhaul of the existing content management system. A key component of this relaunch included training REYHER employees on the new system to ensure a smooth transition. The atlantis dx team held on-site training workshops to ensure a comprehensive understanding of the updated TYPO3 portal. The working relationship between the teams at atlantis dx and REYHER is easy and straightforward with a seamless integration into workflows resulting in an effective partnership. 

In the beginning of their collaboration, the work was heavily focused on advancements in REYHER’s digitalization. In more recent years, the work has evolved into a steady, continuous process where atlantis dx serves as support and momentum to keep REYHER moving forward. atlantis dx works on a project-based basis and has developed and conceptualized numerous systems within REYHER’s digital landscape. 

The collaboration began with the development and launch of a SAP-integrated B2B online shop. Since then, the partnership has evolved through numerous projects and enhancements including continuous maintenance and expanded content sections. A key milestone in their partnership took place in 2010 when atlantis dx took over full maintenance of REYHER’s TYPO3 website. 

In 2019, the REYHER corporate website was due for a relaunch. The relaunch aimed to boost REYHER’s visibility and optimize systems to align more closely with evolving business goals. To achieve this, atlantis dx conducted an audit of the shifting global landscape and applied their findings into actionable strategies tailored for this industry and project. Their analysis revealed the need for agile solutions that would set REYHER up for future success. With extensive TYPO3 experience and a proven track record as a strategic partner, atlantis dx supported REYHER throughout the relaunch, transforming their portal while ensuring alignment, scalability, and long-term value. Additionally, in 2024, development began on a modern, user-focused career site, which successfully launched in 2025 to strengthen employer branding and streamline the candidate journey.

In an ever changing climate, the partnership between REYHER remains steadfast. New projects are initiated by REYHER and atlantis dx provides strategic consulting as their trusted partner. They bring a perspective that offers insights and weighs the advantages and disadvantages, offering alternative approaches. Their consulting goes beyond development, spanning monitoring, maintenance and any related services. 

REYHER and atlantis dx have one major principle in common: they are both committed to offering customer-oriented service. Customer needs are at the core of their work. Their collaboration will continue with projects already in the pipeline. Next, atlantis dx will assist REYHER with a full workflow digitization which involves an extensive conceptual and design phase. atlantis dx will also offer their strategic consulting services and implement the concept entirely. 

As it stands, the REYHER TYPO3 website is continuously updated and maintained by atlantis dx. Standing on a solid technical foundation, it serves as the basis for the upcoming Chinese website which is currently in preparation for launch.

TYPO3 is a powerful, enterprise-grade CMS built to handle complex projects. Finding the right partner to bring this vision to life is equally as important as choosing the right CMS for your next project.

The long-standing collaboration between REYHER and atlantis dx is a prime example of what’s possible when technology meets deep strategic partnership. 

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