Revitalizing the Brand of a Local Non-Profit

Gemeinnützige Gesellschaft der Franziskanerinnen zu Olpe GmbH (GFO), a non-profit organization, is responsible for 100 social and healthcare facilities at approximately 130 locations with over 17,500 employees. With a brand relaunch in mind, GFO searched for a local agency to communicate across their various brands and revamp their old TYPO3 systems. For this project, GFO required an agency with a portfolio and capacity to handle multi-domain relaunches and scalable project solutions with TYPO3 CMS. 

In the summer of 2021, SUNZINET teamed up with GFO to craft a website that would become the digital hub for this impactful non-profit organization. This project would require a relaunch of nearly 120 websites into a uniform structure while simultaneously incorporating a new brand design. As a proactive partner that simplifies complex business challenges, SUNZINET was the ideal choice to collaborate with GFO in creating a unified presence.

A primary goal for this project was to create a sense of unity while maintaining individual brand identity with the merging of websites. A significance was placed on conveying the benefits of the alliance amongst its target groups – e. g. patients, clients, childcare workers and employees . By improving the positioning, a new brand identity was implemented across all institutions and portrayed through various digital channels. Clearly defining and explaining the benefits of GFO as a health solutions network underscored their external communications. Due to this foundation, brand trust was further established with target groups providing a better understanding of how far-reaching and full-service oriented GFO is designed.

By building a solid brand foundation, SUNZINET continued their work by implementing consistent user journeys across multiple channels of the network. To ensure a user-centric experience, the project largely took stakeholder feedback into consideration and was implemented from that perspective. Communicating the values of GFO was of great importance and doing so with authenticity was accomplished through behind the scene impressions from real employees.

As with many large scale projects, the work is never done. By establishing a strong foundation for GFO’s online presence, they are well positioned to implement any future components including chatbots, AI elements, or further page optimizations. 

Partnering with the right agency to bring your vision to life is equally as important as choosing a CMS that is dynamic and flexible enough to meet your organization’s needs. Discover how TYPO3 CMS spans diverse use cases and industry verticals, delivering a wide array of powerful solutions.