Meet your customers where they are
As your business scales, you need a CMS that can maximize your efforts and minimize repetitive work. Leverage TYPO3’s reusable content templates, built-in SEO, and centralized asset management to get your campaigns off the ground quickly. Integrate with marketing software as needed, and reach greater audiences and customers with TYPO3.
Liberate marketing from technical blocks
Technical blocks and decentralized asset management can frustrate attempts to work fast. Marketers shouldn’t have to re-upload duplicate assets, toggle between marketing software systems, or call IT every time they launch a new campaign.
Craft your next great campaign
TYPO3’s fine-grained permissions and structured workflows help marketers excel in their roles. Integrate with your preferred marketing software, boost your SEO, upload various media assets, reuse shared assets, and localize branded content in TYPO3.
Banish bottlenecks. Bring in more leads.
Whether you manage a single brand or many, TYPO3 can help you target ideal users. TYPO3 gives marketers the tools and workflows to reach and retain customers across multiple languages, time zones, and personas.
Solutions for your marketing team
Enable a distributed team of content marketers
If your multi-site organization has authors and editors located around the world, you need a CMS with precise permissions for creating, editing, and reviewing pieces of global and local content. TYPO3’s granular access control makes it easy. Editors with global permissions can manage shared styles and assets, while content marketers who know their markets like the backs of their hands get to manage local sites. TYPO3 enables unified branding and supports teams of global contributors.
Schedule when content goes online and offline
Scheduling content ahead of time can be complicated and time-consuming. Your organization might need to plan for special events around the holidays or sales campaigns in the summer, with multiple pieces of content that need to go up or down at different points in a day. With TYPO3 you can select the exact time and date you want to publish content or take it offline. You can also publish multiple pieces of content at once, or schedule individual content elements within a page. Optimize your publishing workflow by using TYPO3’s scheduling capabilities.
A shared backend for multiple sites and locales
Managing internal and external users can be difficult for a global or distributed organization, especially if they need a multi-site setup. Add as many sites as you need in your TYPO3 multi-site installation, and centrally manage languages, domains, individual sites, page access, and user rights in a single, shared backend. TYPO3’s multi-site installations are maintainable, efficient, and flexible to meet your organization’s specific needs.
Reuse layouts, templates, and assets
Global brands need consistent design and reusable layouts. At the same time, they must retain customizability per product, brand, country, region, and language. In TYPO3, you can build reusable templates and content elements for shared design while adapting individual components to different contexts. TYPO3 ensures a consistent, unified design while providing individual marketers with the flexibility to work on local or differentiated brands.
Launch marketing campaigns without bottlenecks
Running several quick-to-market marketing campaigns simultaneously can be cumbersome if you don’t have the right setup.TYPO3 offers powerful, built-in solutions for marketers, allowing them to create new content and sites while integrating with the campaign monitoring and other marketing solutions they use daily. TYPO3 is an IT-trusted, open system that enables marketers to run professional campaigns quickly, independent from IT or agencies.
Refine and relaunch compelling marketing campaigns
Your marketing team shouldn’t have to begin every new campaign from scratch. With TYPO3’s campaign infrastructure, you can roll out compliance updates or additional functionality to marketing campaigns with a single change. Flexible templates enable marketers to update and reuse past campaign content. TYPO3’s infrastructure makes it easy to roll out global changes and launch individual marketing campaigns, easily and inexpensively.
Meaningful user engagement
Reaching the right audience via your website is difficult unless you truly understand your end-users. TYPO3 makes it a breeze to gather leads and make connections via endless custom forms options, user personalization, and back-office marketing integrations and extensions. Engage more meaningfully with your end-users by gathering the information you need to know and personalizing your contact.
Individualize content for end-users
Nowadays, end-users expect the content they see to be individualized and targeted. TYPO3 makes it easy: hide or auto-publish content, integrate sales and marketing tools that personalize your website, and optimize content placement using A/B testing. With TYPO3 and the help of your preferred marketing tools, you can fluidly create, deliver, and optimize content for your organization’s wide variety of end-users.
Marketing software that grows alongside you
As organizations scale, they need a greater variety of marketing software to keep pace with their growth. TYPO3 offers basic marketing and SEO functionality that lets your organization get off the ground quickly. As your organization grows, integrate with the best, specialized marketing solutions for your needs: Salesforce, Mautic, Email marketing, A/B testing, social media tools, CRM systems, DAM systems, etc. TYPO3 makes it easy to unify these tools to help drive conversions and keep your marketing efforts running smoothly.
