Optimized direct sales of children's books with TYPO3
The children's and young people's book publisher Thienemann-Esslinger focuses on direct online business.
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Attracting customers with added value
Children's and young people’s books make up the second-largest product group in the German book retail market, accounting for around 18.4 percent of total sales. The market environment is correspondingly busy. Publishers must therefore also reach end customers online via their own websites. Thienemann-Esslinger wants to significantly expand direct business via its own web store - and is relaunching with TYPO3 and an optimized customer journey. The site is to offer added value that is not available in other online stores - such as a "favorite book finder". When end customers visit the site directly, the publisher can inspire them individually and target them with promotions.
Content commerce thanks to editorially customizable microsites
TYPO3 fits the relaunch requirements - customizable microsites, convenient webshop, connection of various interfaces - because the content management system offers many extension options and attaches importance to a clean architecture. In addition, content can be easily published in different channels. 3m5. fulfills the customer's wish for a high degree of individualization with editorially adaptable landing pages: the team of editors can create their own microsites for content commerce. On these pages, the publisher places and promotes book series, organizes competitions and provides accompanying learning material for schools.
Convenient connection of Salesforce and in-house programs
3m5. optimized the design to suit the target group: The UX team adapted the navigation structure to better guide users through the content. Micro-animations matching the world of books make the customer journey entertaining. After mobile optimization, it also works perfectly on mobile devices. Finally, the secure connection of Salesforce and two systems of the Bonnier Publishing Group via APIs ensures that Thienemann-Esslinger retains data sovereignty and can simultaneously analyze and control the reach of its marketing activities.
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Behind the project
The partner who made this TYPO3 project possible.
3m5.
3m5. is a specialist for global Enterprise Content Management Systems. With a focus on business-critical environments, 3m5. is a specialist for the implementation of TYPO3 on a global level. The company supports customers in a broad range of sectors, from food, automotive, insurance to health care. Among our long-standing customers are BMW, ZDF, Ravensburger, Gardena, BASF, Maggi, Vodafone, Commerzbank, Puma and Infineon.