HYPO NOE Transforms its Digital Presence with a Captivating Website Relaunch

HYPO NOE Landesbank für Niederösterreich und Wien AG (HYPO NOE) is one of Austria’s longest established financial institutions. The bank, which was founded in 1888 and employs over 900 employees across 26 branches around Austria, is a long-time financial services partner for both the public and private sectors. 

In 2020, HYPO NOE required a website relaunch that would overhaul its digital presence and deliver website visitors and improved user experience. It partnered with +Pluswerk Vienna to accomplish this goal, with the revamped website launching in late 2020. 

+Pluswerk was selected as the most suitable agency to take on the project based on strong referrals the HYPO NOE team received regarding the quality of their services, along with the agency’s long history of successfully leading digital transformations for large-scale organizations across the DACH region. 

Prior to the relaunch HYPO NOE’s website had been powered by a proprietary CMS that no longer met the bank’s needs. The old CMS offered limited flexibility, maintenance capacity, and performance, meaning that the HYPO NOE wasn’t able to effectively connect with new audiences or roll out new features. 

Some of the most important limitations centered around the inability to create an appealing careers portal, which, in combination with a lack of SEO tools, hindered employer branding efforts. Additionally, the website’s frontend design didn’t meet modern standards regarding navigability or accessibility, meaning that a significant user segment was excluded from engaging with the bank’s digital hub.

Internal stakeholders at the bank decided that the time had come to work on a more capable CMS that was more properly suited to the needs of an enterprise-grade organization. It also sought a long-term partner who, along with replacing the old CMS, could also provide strategic guidance, technical stability, and future performance improvements. Having used TYPO3 for hundreds of projects, +Pluswerk saw the open source CMS, which has a long history of successful projects with major enterprise customers, as the best option.

HYPO NOE outlined a series of clear goals that they expected the relaunch to accomplish. These included the following: 

• Successfully migrate from the previous proprietary CMS to an open source platform (TYPO3) that provides long-term flexibility and reduces the risk of vendor lock-in.
• Implementation of a high-performance, scalable platform that meets industry standards for security and accessibility.
• Reduce bounce rates, increase content visibility and discoverability, improve navigation for all visitor groups, including those with special needs. 
• Lay the technical foundations for future digital initiatives and cross-departmental integrations. 

Together with their partners at +Pluswerk, the project kicked off and work began on bringing HYPO NOE’s web presence up to modern standards. 

TYPO3 Upgrade for Enterprise Customers 

The new website infrastructure was built on TYPO3 LTS 10 as a first step in solidifying its long-term stability and security. 

TYPO3’s granular access rights and multilingual features were ideal for this project, as it allowed the bank’s editors and administrators to easily perform content management operations through a single editor-friendly backend. The improved flexibility enabled new content to be created quickly and efficiently. 

Major improvements were also made to the website’s SEO capabilities, including a new site map and meta tag controls to ensure that the page can be read by search engines, improving its organic rankings for key SERP’s. TYPO3’s modularity allowed for future service integrations for tasks such as route planning and document management without disrupting the existing site setup.

Strategic Advising and Website Roadmap Planning 

Working from Vienna, the +Pluswerk team led all aspects of the project, including strategic consulting, design ideation and implementation, and the development of the frontend TYPO3 architecture. 

Working closely alongside the HYPO NOE team, to ensure that each step of the project met expectations, +Pluswerk’s team dedicated time to understanding the bank’s internal processes and team workflows, tailoring their content management solution to the client’s needs. 

The technical implementation of the project was carried out using TYPO3 best practices, while the frontend development emphasized usability, speed, and optimization for mobile devices.

Upon the completion of the project and launch of the new HYPO NOE website in late 2020, the impact was almost immediately felt. The website’s overhaul, both in terms of its backend architecture and frontend functionality led to encouraging performance improvements in terms of both organic visibility and visitor experience. 

Key improvements included: 

• Reduced bounce rates and improved load times 
• Measurable increase in overall job applications through the career page
• Major increase in SEO visibility based on analytics data 
• Internally, there was a marked increase in operational efficiency thanks to improved editorial workflows and an intuitive backend structure

Finally, +Pluswerk was able to position itself as a reliable long-term partner for HYPO NOE. The two parties worked together on a roadmap for future updates to the website, including a major relaunch of the careers portal which was completed in early 2025.. Regular maintenance, service updates and new features are constantly being added, ensuring that HYPO NOE remains at the forefront of web development standards.

With the relaunch of its website, HYPO NOE delivered its customers an accessible, functional, and responsive website that meets their needs and allows them to engage with the bank like never before. The bank’s editors also benefit from an improved backend that allows them to complete tasks efficiently and streamline operations. 

+Pluswerk’s expertise was crucial to the success of the project, and the collaboration between agency and client will be the catalyst for new improvements in the future. 

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