From Complexity to Clarity: The Grüne im Landtag Website Relaunch

The Greens Parliamentary Group (Grüne im Landtag) in the Baden-Württemberg State Parliament represents Green politics at the state level and provides information on political initiatives, legislative work and public affairs, serving citizens, media representatives and stakeholders through its digital communication platforms.

The party Grüne im Landtag desired a modern, accessible, and user-friendly platform.

As part of a competitive pitch process, Friendventure digitalagentur was selected as the preferred partner. The agency’s initial design concept played a key role in the decision, as it demonstrated a strong understanding of the desired direction and user experience goals. Beyond the creative approach, the close collaboration on a personal level and the positive chemistry between the teams were also important factors in establishing a successful partnership.

The goal of this project was a full relaunch with the aim of restructuring the site from a text-heavy, complex format to a clean, organized platform with a contemporary design and improved user experience. Key information and topics should be easily accessible to visitors wanting to learn more about the political priorities of the Greens.

This relaunch included a strategic restructuring of a content-heavy site. A clear, user-centric information architecture was designed by Friendventure to improve navigation for the Green’s diverse target groups.

With the user experience top of mind, designing a modern, user-friendly interface with a clear visual hierarchy was top priority. This meant designing an intuitive user guidance, therefore replacing text-heavy pages and elements.

The technical foundation of the project is based on TYPO3 CMS, which was already the established content management system within Grüne im Landtag. Building on the existing TYPO3 infrastructure, the relaunch focused on creating a modern, scalable, and user-friendly platform while optimizing content structures and editorial workflows. TYPO3 continues to provide the necessary flexibility to manage large volumes of content efficiently, supported by its enterprise-level security, long-term support (LTS), and open-source principles.

In order to adhere to strict public sector requirements for accessibility and GDPR data privacy regulations, Friendventure ensured this was prioritized from the start of the project. The project began in March 2025 and, through a highly collaborative effort spanning kickoff, workshops, design, development, and testing, successfully went live in September 2025, delivering the solution in just six months.

The team at Friendventure brought a strong combination of UX, technical expertise, and strategic thinking to this project, ensuring a seamless transition from the previous platform to a modern, scalable TYPO3 solution.

The Grüne im Landtag relaunched platform now presents as a user-friendly, modern website with organized content, operating at enterprise scale. The site is in compliance with accessibility standards and GDPR privacy regulations.

The platform operates on TYPO3 and manages content efficiently for visitors and editors alike.

The collaboration between Friendventure and Grüne im Landtag is ongoing. Friendventure provides continuous development, feature enhancements, and UX/UI optimizations beyond the initial launch.