Your inspiring network for MICE in Hessen
10 network partners. Countless possibilities.
With the Hessen MICE Net partner network, the conference state of Hesse presents itself from its most inviting side. At ten particularly attractive locations, proven event professionals do everything to ensure that your event is a complete success. MICE stands for: Meetings, Incentives, Conventions, Events.
The agency trio-group communication & marketing gmbh has developed a marketing and design concept for Hessen MICE Net to implement comprehensive communication measures. To ensure that interested parties can find the right location for their get-together online, the entire range of services was to be presented in a bundled form on the new website www.hessenmice.net. The adaptation of concept and design for this was already carried out in coordination with dkd Internet Service GmbH. The aim was to incorporate the sophisticated design for www.hessenmice.net in a separate page tree in the existing TYPO3 application for Hessen Tourismus at the lowest possible cost. In addition, synergies were to be created here by reusing existing content elements of HT or only slightly modifying them in order to avoid reprogramming all HMN elements. The adaptation of the often very complex design was a challenge, especially with regard to the responsive behavior.
The project was implemented within the existing TYPO3 installation version 7.6 of Hessen Tourismus. Therefore a new page tree was created for www.hessenmice.net based on the delivered information architecture. Here t3kit was used as a basis, which was already integrated in the project. Otherwise the project was implemented with HTML5 and CSS3. As CSS framework Bootstrap 3 is in use.
According to the design templates delivered in AdobeXD the required content elements were implemented. Among others: Header with CTA and info text, slider, full-width images with and without button, teaser elements, tiles with (isotopes) and without filter option, forms, mosaic element, social wall and an interactive map of the conference network. This was done in close cooperation with the customer and trio-group communication & marketing gmbh. After provision for acceptance, an editor training was carried out via web conference, so that the customer could take over the content maintenance himself.
The highest share of communication with the design agency during the project implementation was directly with the developer. Customer communication was handled by the project manager. There were various coordination meetings with all parties involved (customer, design agency, dkd) to ensure as early as possible that everyone was satisfied with the technical programming implementation.
Reuse layouts, templates, and assets
Global brands need consistent design and reusable layouts. At the same time, they must retain customizability per product, brand, country, region, and language. In TYPO3, you can build reusable templates and content elements for shared design while adapting individual components to different contexts. TYPO3 ensures a consistent, unified design while providing individual marketers with the flexibility to work on local or differentiated brands.
Refine and relaunch compelling marketing campaigns
Your marketing team shouldn’t have to begin every new campaign from scratch. With TYPO3’s campaign infrastructure, you can roll out compliance updates or additional functionality to marketing campaigns with a single change. Flexible templates enable marketers to update and reuse past campaign content. TYPO3’s infrastructure makes it easy to roll out global changes and launch individual marketing campaigns, easily and inexpensively.
Simplify complex content
Explaining a complex piece of software or physical product can be very involved, especially when your customers have limited time. TYPO3 provides all kinds of tools to make digital explainers accessible to a broad audience. Options like FAQs, a wide media format range, and interactive elements can all support your customer education needs. TYPO3 places the right digital tools at your disposal, so you can make a great first impression with new customers.
Minimize the time between ‘create’ and ‘publish’
Content editors shouldn’t have to worry about layout or structure when drafting initial content. In TYPO3, content and layout are decoupled, making it easier for content editors to create, preview, and reuse content. TYPO3 enables editors to create content without waiting for layout or design, lessening the time from ‘create’ to ‘publish.’
Reuse content across different channels
Today, many pieces of content need to be deployed across multiple channels. By decoupling content from output channels, TYPO3 allows editors to create structured content, import, connect, and mix different content sources, and export structured content in many different formats. With TYPO3 you can create structured content for use across channels, including mobile applications, intranets, extranets, point of sale (POS) solutions, progressive web apps (PWA), corporate websites, and more.