--- title: Revitalizing the Brand of a Local Non-Profit Using TYPO3 url: "https://typo3.com/customers/case-studies/gfo" description: Gemeinnützige Gesellschaft der Franziskanerinnen zu Olpe GmbH (GFO) consolidates their web presence while simultaneously rebranding and launching their digital hub. image: "https://typo3.com/_assets/d1e01514e4c4a5b3147940fa2ec50682/Images/og-image-com.jpg" date: 2024-09-12 modified: 2026-02-03 categories: - Central Europe - Healthcare - "NGO & Non-Profit" - Platform Scalability --- # Revitalizing the Brand of a Local Non-Profit Using TYPO3 ![Revitalizing the Brand of a Local Non-Profit](https://typo3.com/fileadmin/Case-Studies/SUNZINET/GFO/Logo_GFO_2022-negativ.svg) Revitalizing the Brand of a Local Non-Profit ============================================== Gemeinnützige Gesellschaft der Franziskanerinnen zu Olpe GmbH (GFO) consolidates their web presence while simultaneously rebranding and launching their digital hub ---------------------------------------------------------------------------------------------------------------------------------------------------------------------- ![Revitalizing the Brand of a Local Non-Profit](https://typo3.com/fileadmin/_processed_/1/c/csm_5_GFO_Screen_Design.png_2a508b6747.webp) Headquarter Germany Project Type Relaunch Project Focus SEO, Accessibility In this article --------------- - [Overhaul Brand Refresh While Maintaining Identity ](#c8676) - [Areas of Focus](#c8677) - [Looking to the Future of GFO](#c8678) - [Gallery & Features](#casestudy-screenshots-1326 "Gallery & Features") - [Behind the project](#partner-intro-partner-c746bc30-6be7-4f10-b32f-f73a057292af "Behind the project") Are you interested in learning how to reshape your organization's digital presence with TYPO3? [I'm interested](mailto:partner@typo3.com) Gemeinnützige Gesellschaft der Franziskanerinnen zu Olpe GmbH ([GFO](https://www.gfo-online.de/)), a non-profit organization, is responsible for 100 social and healthcare facilities at approximately 130 locations with over 17,500 employees. With a brand relaunch in mind, GFO searched for a local agency to communicate across their various brands and revamp their old TYPO3 systems. For this project, GFO required an agency with a portfolio and capacity to handle multi-domain relaunches and scalable project solutions with TYPO3 CMS. In the summer of 2021, **[SUNZINET](https://www.sunzinet.com/)** teamed up with GFO to craft a website that would become the digital hub for this impactful non-profit organization. This project would require a relaunch of nearly 120 websites into a uniform structure while simultaneously incorporating a new brand design. As a proactive partner that simplifies complex business challenges, SUNZINET was the ideal choice to collaborate with GFO in creating a unified presence. Overhaul Brand Refresh While Maintaining Identity ---------------------------------------------------- A primary goal for this project was to create a sense of unity while maintaining individual brand identity with the merging of websites. A significance was placed on conveying the benefits of the alliance amongst its target groups – e. g. patients, clients, childcare workers and employees . By improving the positioning, a new brand identity was implemented across all institutions and portrayed through various digital channels. Clearly defining and explaining the benefits of GFO as a health solutions network underscored their external communications. Due to this foundation, brand trust was further established with target groups providing a better understanding of how far-reaching and full-service oriented GFO is designed. By building a solid brand foundation, SUNZINET continued their work by implementing consistent user journeys across multiple channels of the network. To ensure a user-centric experience, the project largely took stakeholder feedback into consideration and was implemented from that perspective. Communicating the values of GFO was of great importance and doing so with authenticity was accomplished through behind the scene impressions from real employees. Areas of Focus ---------------- Change management --------------------- Regular and constant communication with stakeholders throughout development. User experience and design ------------------------------ Establishing a consistent customer user experience. Search engine optimization ------------------------------ Initial audit and suggestions for improving Google ranking. Web development ------------------- Implementation of TYPO3 v11, applying TYPO3 across 120 websites, incorporating useful extensions including [Canto](https://extensions.typo3.org/extension/canto_extension) and [Contact](https://extensions.typo3.org/extension/js_contact_form). Security and compliance --------------------------- Ensuring compliance with GDPR requirements and data protection and security guidelines. Authorization concept, in addition to restore and backup concept were also deployed. Marketing automation ------------------------ Marketing automation solution integrated through Mautic, including the extension upgrade to TYPO3 v11, newsletter dispatch automation dependent on user activity on the website. Looking to the Future of GFO ------------------------------ As with many large scale projects, the work is never *done*. By establishing a strong foundation for GFO’s online presence, they are well positioned to implement any future components including chatbots, AI elements, or further page optimizations. Partnering with the right agency to bring your vision to life is equally as important as choosing a CMS that is dynamic and flexible enough to meet your organization’s needs. Discover how TYPO3 CMS spans diverse use cases and industry verticals, delivering a wide array of powerful solutions. Gallery & Features ----------------------- ![](https://typo3.com/fileadmin/_processed_/2/7/csm_1_GFO_Suche_e8a591915b.webp) The search function enables users to find the desired content across different websites. ![](https://typo3.com/fileadmin/_processed_/8/5/csm_2_GFO_Stick_Navbar_65f571b595.webp) With the sticky navbar, users have access to the most important GFO content and contact options. ![](https://typo3.com/fileadmin/_processed_/3/8/csm_3_GFO_Popup_3b32639c6d.webp) If required, institutions can use the pop-up teaser to spotlight relevant information or news. ![](https://typo3.com/fileadmin/_processed_/1/3/csm_4_GFO_Library_97bfe0b06d.webp) With the help of the Canto extension in TYPO3, images can be searched for and integrated directly in the CMS. ![](https://typo3.com/fileadmin/_processed_/0/c/csm_5_GFO_Screen_Design_1f34ac8683.webp) The various websites have a uniform design. ![](https://typo3.com/fileadmin/_processed_/7/4/csm_6_GFO_Screen_Farbe_fc94d57d03.webp) The same modules are reused in different colors. Previous Next Behind the project ------------------- The partner who made this TYPO3 project possible. -------------------------------------------------- ![SUNZINET GmbH](https://typo3.com/extension-storage/_processed_/9/0/csm_26f5f90329e1fe18b7e21bab4abc9232_e739a15a1f.webp) ### SUNZINET GmbH Köln, Germany [ Website ](https://www.sunzinet.com?utm_source=refferal&utm_medium=typo_3_gold_membership_website) Bring your TYPO3 to the next level with SUNZINET: ✔ Upgrade your website with expert design and development. ✔ Modernize TYPO3 with advanced tech like Elasticsearch, cloud solutions, and automation tools. ✔ Boost your performance with scalable solutions in cloud environments. ✔ Ensure top-notch security and data encryption. ✔ Personalize user experiences for better customer engagement. ✔ Use TYPO3 in modular, flexible platform solutions. [ Partner profile ](https://typo3.com/partner/sunzinet-gmbh)