--- title: TYPO3 Streamlines Pharma Brand’s Multibrand Management, Expands Global Reach url: "https://typo3.com/customers/case-studies/dermapharm" description: The new TYPO3-based architecture for Dermapharm supports a streamlined process for launching new brand sites, significantly reducing time and effort. Read this case study to learn how TYPO3 delivered. image: "https://typo3.com/_assets/d1e01514e4c4a5b3147940fa2ec50682/Images/og-image-com.jpg" date: 2024-03-20 modified: 2026-08-24 categories: - Healthcare - Accessibility - "Data privacy & GDPR" - Enterprise - Integrations - "Internationalization & Localization" - Marketing Campaign --- # TYPO3 Streamlines Pharma Brand’s Multibrand Management, Expands Global Reach ![TYPO3 Streamlines Pharma Brand’s Multibrand Management, Expands Global Reach](https://typo3.com/fileadmin/Case-Studies/PIA_UDG/Dermapharm/Dermapharm_logo_weiss.svg) TYPO3 Streamlines Pharma Brand’s Multibrand Management, Expands Global Reach ============================================================================== A flexible digital ecosystem for managing diverse brands, markets, and content at scale. ------------------------------------------------------------------------------------------ ![TYPO3 Streamlines Pharma Brand’s Multibrand Management, Expands Global Reach](https://typo3.com/fileadmin/_processed_/b/5/csm_Dermapharm_Case_Study_Header_LAY01.1_0ad4a3f570.webp) Headquarter Germany Project Type Launch Project Focus Shop, Localization, Brand Design In this article --------------- - [Unleashing TYPO3’s Multisite and Integration Capabilities ](#c8771) - [Empowering Editors with Custom Content Tools](#c8773) - [Successful Collaboration Yields Impressive Results ](#c8775) - [Key Outcomes:](#c8776) - [TYPO3’s Multisite Solutions Can Revolutionize Your Online Presence](#c8778) - [Gallery & Features](#casestudy-screenshots-1344 "Gallery & Features") - [Behind the project](#partner-intro-partner-500ddb31-c12e-4da0-b5a4-68ee15b3fb64 "Behind the project") Are you interested in learning how to reshape your organization's digital presence with TYPO3? [I'm interested](mailto:partner@typo3.com) In 2020, [Dermapharm AG](https://ir.dermapharm.de/en/), a leading manufacturer of pharmaceuticals and healthcare products based in Grünwald (County of Munich, Germany), Germany, embarked on a digital transformation journey to consolidate its diverse brand and product portfolio under a unified web infrastructure. With a vast array of brands, some with standalone websites and others entirely without an online presence, Dermapharm sought to modernize its appearance and sell its products to a broader consumer audience in its direct markets. Renowned TYPO3 agency [PIA UDG](https://www.udg.de/en/) was selected as the partner for this ambitious project due to their expertise and the strong alignment between the two companies. The collaboration leveraged TYPO3 to develop a comprehensive multisite and multibrand platform, facilitating the efficient management of over 40 brand sites with varying requirements. Unleashing TYPO3’s Multisite and Integration Capabilities ------------------------------------------------------------ The new TYPO3-based architecture for Dermapharm supports a streamlined process for launching new brand sites, significantly reducing time and effort. Key features include serving content in multiple languages, allowing Dermapharm to target different regions and demographics, and customizable design elements to maintain each brand’s identity while ensuring a familiar user experience. PIA UDG’s solution also includes the seamless integration of TYPO3 with leading e-commerce platform [Shopware 6](https://www.shopware.com/en/). This integration allows Dermapharm to showcase and sell their products directly through their brand sites, providing a unified user experience. The connection between TYPO3 and Shopware 6 can be customized based on individual brand requirements, such as instance, sales channel, or language. The integration enables centralized product storage, with the ability to display filtered product information on each brand site. This approach ensures consistent product representation while allowing for tailored product catalogs and pricing based on the target market. ![](https://typo3.com/fileadmin/Case-Studies/PIA_UDG/Dermapharm/Dermapharm_logo_weiss.svg) > *“Through our collaborative effort with PIA UDG, our multisite solution empowers us to enhance our go-to-market speed while maintaining flexibility to accommodate unique product and market demands.”* **– Marcus Strobel, Head of Ecommerce & Online-Marketing @ Dermapharm AG** Empowering Editors with Custom Content Tools ---------------------------------------------- PIA UDG developed custom content elements and a powerful module generator tailored to Dermapharm’s requirements. These tools allow editors to easily create engaging, visually appealing pages that cater to each brand’s specific needs. The module generator is particularly impactful, enabling editors to generate comprehensive test and demo page sets with just a few clicks. This feature serves as a reference tool, helping editors understand the available options and how they will appear on the site, ultimately streamlining content creation and ensuring consistency. [ Show larger version for: ![a list of sites within the TYPO3 Backend, each displaying the name, the status and the creation day of a test set of pages. Last, a button to create a new set. In the top a flashmessage announcing success of creation for test pages creation for site acis.](https://typo3.com/fileadmin/_processed_/1/2/csm_ModuleGenerator_Backend_cd63cfb22f.webp "Backend Module to generate test and demo pages for all sites") ](https://typo3.com/fileadmin/_processed_/1/2/csm_ModuleGenerator_Backend_3400ec44c2.webp) Backend Module Generator to create new demo pages per site [ Show larger version for: ![rontend View of site acis, displaying the subpage menu of the Module Library, which has been created using the Module Generator Backend Module](https://typo3.com/fileadmin/_processed_/6/7/csm_ModuleGenerator_Frontend_ba41d996ce.webp "Result of Module Generator action for site acis") ](https://typo3.com/fileadmin/_processed_/6/7/csm_ModuleGenerator_Frontend_f57ae33f79.webp) Frontend View for the summary page of the freshly created test and demo pages Successful Collaboration Yields Impressive Results ----------------------------------------------------- The partnership between Dermapharm and PIA UDG has transformed Dermapharm’s approach to digital engagement. The company can now efficiently manage its extensive online presence, making its vast product range accessible to a wider global audience. This aligns with Dermapharm's growth strategy, internationalization and product marketing goals. Key Outcomes: --------------- Multilingual Flexibility ---------------------------- Support for both multitree multilanguage setups and single tree with translation Rapid Site Launch --------------------- Streamlined creation of new brand sites (within a sprint) based on a simple briefing process Seamless Integration ------------------------ Integration of various third-party services including hiring tools, health services, store locators, and user authentication Expansive Site Development ------------------------------ Over 40 brand sites are now in various stages of completion, with several offering multiple language options Looking ahead, PIA UDG and Dermapharm are committed to continuous improvement and innovation. Plans include further enhancing the TYPO3 and Shopware 6 integration, with the aim of contributing to the TYPO3 community by sharing insights and extensions developed through this project. TYPO3’s Multisite Solutions Can Revolutionize Your Online Presence -------------------------------------------------------------------- TYPO3 can revolutionize a company’s online presence, as demonstrated by PIA UDG’s expertise in creating a seamless bridge between content management and e-commerce. Experience the flexibility, scalability, and robustness of TYPO3 for your own multisite and multi-brand needs. Work with TYPO3 on your next web project. [I'm interested](mailto:partners@typo3.com) Gallery & Features ----------------------- ![On top, a revolving slide of shortcut links to preselect brand sites then the filter and sorting options for the products presented below below the teaser for the products matching the selected filter criteria](https://typo3.com/fileadmin/_processed_/0/9/csm_ShopWithFilter_b5b02b8af1.webp "Shop Listing of Products in german site") Shop Listing with active Filter ![left side product images as a gallery, with the biggest one showing the product in front presentation right side information about the product like package size, PZN and prize and options to display different variants of the product. Prominent buy button to put the product into the cart](https://typo3.com/fileadmin/_processed_/5/6/csm_ProductWithVariants_8126884980.webp "Product Information and Buying Options for a single product") Top of the Product Detail Page with selling options. Product is available in several variants ![on top the filter and sorting options for the products presented below below the teaser for the products matching the selected filter criteria no prices are given here, as in english no buying option is present](https://typo3.com/fileadmin/_processed_/a/b/csm_ProductCatalog_cd411f6794.webp "english product catalog listing") Catalog listing in english site with filter options ![four teasers presenting product of the brand, below a bigger product recommendation with left text and image right side](https://typo3.com/fileadmin/_processed_/6/1/csm_BrandFilter_789a6cdd68.webp "Product listing pre-filtered by brand") Product Listing of a brand page ![Screenshot of the upper part of the homepage of herpotherm.com, with the LanguageMenu expanded in the right side of the stage. It displays 13 entries.](https://typo3.com/fileadmin/_processed_/b/4/csm_herpotherm-multilang_667ee8e939.webp "Multilanguage Site setup managed as multitree ") Screenshot of homepage of herpotherm.com with LanguageMenu, managed as multitree setup ![Screenshot of the upper part of the homepage oft bite-away.com, with the LanguageMenu expanded in the right side of the stage. It displays 25 entries](https://typo3.com/fileadmin/_processed_/1/e/csm_biteAway-multilang_d7a8d025ae.webp "Multilanguage Site setup managed as single tree") Screenshot of homepage of bite-away.com with LanguageMenu, managed by singletree translation ![Screenshot of a map of germany, switzerland and austria, segmented into its federal states, with each an icon applied to it that color codes the amound of allergics that pollute the air currently. On top is a filter form that allows to zoom into a desired area or drill down on the kind of pollen](https://typo3.com/fileadmin/_processed_/4/d/csm_HealthService_1707dd90aa.webp "Pollen forecast as health service on https://allergie-freizeit.de") one of many service integrations, this shows where allergic people need to take precautions. ![A map in the region around Hamburg, displaying several icons indicating doctors or medical facilities. On the right hand side, details are displayed for each icon.](https://typo3.com/fileadmin/_processed_/0/0/csm_FindADoc_b9bd2be292.webp "Find a doctor as health service on https://allergie-freizeit.de") Find a medical professional in a desired area ![Backend Module Kickstarter opened at the input form, first of three tabs, displaying input fields for domain and basic information for a new site within the multisite instance.](https://typo3.com/fileadmin/_processed_/8/6/csm_builderForm_ab6e5cb7e1.webp "Input form of the builder to create a new site with a couple of clicks") Backend Module Kickstarter Input Form Previous Next Behind the project ------------------- The partner who made this TYPO3 project possible. -------------------------------------------------- ![UDG](https://typo3.com/extension-storage/_processed_/1/1/csm_9d106ca6cf3542f910618230cf6ede2b_5fd2746aac.webp) ### UDG Mainz, Germany [ Website ](https://www.udg.de/en/landingpages/typo3) UDG is one of the leading agencies for topics related to digital transformation in the DACH region. The digital agency combines the disciplines of consulting, insights & strategy, brand, creativity & UX, media, technology & platforms as well as CRM, data & analytics. UDG is an active member of the TYPO3 Association since 2004 and has been involved in the development of the content management system for many years. With UDG as your TYPO3 partner, you will receive a future-proof implementation of your individual solutions and the best possible advice for the further development of your digital vision. [ Partner profile ](https://typo3.com/partner/udg)