International distribution of truck and trailer systems with TYPO3
SAF-HOLLAND expands its global reach by digitalizing its operational processes.
A strong digital presence in 26 countries
SAF-HOLLAND's suspension systems roll over the roads in trucks, buses and trailers in every country in the world. The company is one of the top 3 suppliers to the commercial vehicle industry worldwide. SAF-HOLLAND also shows this competence and international sales orientation on the web. As an experienced TYPO3 agency, 3m5. relaunched the SAF-HOLLAND website, including the country pages for 26 markets. TYPO3 fits the client's requirements because the strength of this CMS lies in the administration of different content types and complex rights and role management. The goal of the relaunch was to optimize information flow and lead generation as well as expand reach.
Clear flow of information for industrial customers
The heart of the website is the download centre: A live interface connects the product catalogue with all technical documents. A simple search function allows the user to filter the offer according to documents. Preview images simplify the search. The flow of information is fast, clear and uncomplicated. The right contact person? All contact details are just a click away. In-house, a central team of editors at the company headquarters maintains the product catalogue. The editors in the markets integrate it into the country websites. They can make changes or integrate individual content pages. The look and feel of all country sites remains homogeneous.
Technical and content conception run in parallel
During the strategy workshop at the beginning of the relaunch project, those responsible at SAF-HOLLAND decided to completely restructure the product catalogue with several thousand products. The technical and content conception therefore ran in parallel - thanks to clear communication, the project remained within all set guidelines. SAF-HOLLAND and 3m5. succeeded in implementing the relaunch in the Corona pandemic. The company's special flexibility helped: those who were responsible were completely committed to the digital process and the agile requirements management that is customary at 3m5.