One Platform. Thirty Laboratories. Unlimited Growth.
UEBERBIT delivered a secure, enterprise-grade TYPO3 platform that unifies the Limbach Group's nationwide laboratory network while enabling future expansion and editorial independence.
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The Limbach Gruppe SE, headquartered in Heidelberg, is Germany's largest owner-managed provider of medical laboratory services. With more than 30 laboratories, around 8,000 employees and a broad spectrum of diagnostic services, it shapes medical diagnostics in Germany. A network of specialist physicians combined with interdisciplinary expertise secures its leading position.
Challenge
The Limbach Group is positioned as a modern, supraregional brand in the healthcare sector. A high-performing, reliable platform is essential for the Limbach Group to carry out their operations which includes enabling strategic location networking and regional growth through their medical care centers (MVZ). Their online presence serves to present their brand, the individual locations and the full range of laboratory diagnostic services consistently throughout, while preserving editorial flexibility and autonomy.
The Limbach group sought to fundamentally modernize and consolidate their digital presence into a single, centralized platform. For this project, the requirements were;
- Scalability across the entire group of companies
- Easy integration of existing content structures and interfaces
- High security and performance standards that meet the specific demands of the healthcare sector
- Future readiness and easy extensibility
UEBERBIT GmbH, a full-service digital agency, partnered with the Limbach Group to deliver the concept, design and technical implementation of limbachgruppe.com. Their approach and experience handling relaunches of this caliber built on TYPO3 positioned them as the ideal partner for the project.
TYPO3 CMS was relied on for this project due to its scalability, security and overall flexibility.
Work Performed
UEBERIT met with the Limbach Group stakeholders to align and identify the site’s needs, define target audiences and develop a UX concept that connects clear user guidance with strong corporate positioning. The new consolidated site’s design would convey professionalism, precision and trust. Flexible content modules integrated throughout allow complex topics such as laboratories, specialist fields and career opportunities to be maintained efficiently.
TYPO3 was the ideal solution for this relaunch as its capabilities are endless when it comes to managing large quantities of content, housed in one installation. UEBERBIT leveraged their TYPO3 expertise to deliver customized solutions such as an integrated Solr-based search with a built-in “lab finder” feature, which delivers fast results to users via a map application built on OpenStreetMap. Once a nearby lab is identified, the user can contact the lab via various methods.
General maintenance and updates were performed throughout the site to ensure everything functioned efficiently and effectively. Media management was improved by updating the Canto digital asset management solution for TYPO3. An AI extension designed for TYPO3 was integrated, supporting the editorial team through automated metadata generation. The careers section was also revamped with the implementation of an interface to Abacus umantis, an HR software.
Previously, the Limbach Group was not using website tracking. The UEBERIT team introduced etracker, allowing the organization valuable insights into their audience, user behavior with data storage in Germany, fully GDPR compliant with analytics that remain independent of US services.
Editorial workflows were clearly defined, allowing for straightforward content maintenance and high system stability. Thanks to the AI extension within TYPO3, automated metadata creation alleviates editorial burden. The etracker now provides the Limbach Group with useful data to help inform which areas of content are highly trafficked and further insights into the user journey.
Congratulations on the successful go-live, on your outstanding work, your commitment and, above all, the collaborative partnership with my team. We received consistently positive feedback from our colleagues and locations – thank you! I’m impressed by the well-thought-out and efficient processes you give your clients to work with. With your dynamic and highly qualified project team, an agile, collegial way of working takes center stage.
Outcome
The newly relaunched corporate website presents the Limbach Group as a leading diagnostics provider. With a modern brand positioning and dynamic presentation of specific content and specialist fields, the website serves as a centralized hub, encompassing all the necessary information. The application scales across the entire Limbach group, and existing content structures and interfaces integrate easily.
Throughout the development, security and performance standards were top of mind and the relaunched website meets the particular requirements of the healthcare sector.
The project grew into an ongoing hosting and managed-services partnership. After migrating the solution to our infrastructure, UEBERIT also took over hosting and managed services.
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Behind the project
The partner who made this TYPO3 project possible.
UEBERBIT GmbH
Wir begleiten TYPO3-Projekte vom ersten strategischen Ansatz über die Konzeption und Gestaltung bis zur technischen Umsetzung von individuellen Lösungen. Dabei betrachten wir Projekte nicht als geschlossene Systeme, sondern als Bestandteile wichtiger übergeordneter Abläufe und Prozesse im Unternehmen. Je nach Anforderungen und Rahmenbedingungen entwickelt unser TYPO3-Team auch Extensions, um exakt den Anforderungen der Auftraggeber zu entsprechen. Denn nur mit passender Software lassen sich Geschäftsprozesse optimal unterstützen.