More performance, stability and range with TYPO3 and SEO

"A future-proof corporate website for a rapidly growing company in the financial sector"

Content Management
Search module
Website
Switzerland
Finance
Corporation
Applications
Business
Consultancy
More performance, stability and range with TYPO3 and SEO
Employees
155(2016)
Managed funds
30.1B(2016)
Headquarter
Germany

The challenge

Within a time frame of only two and a half months comwrap realized a complete relaunch of the Flossbach von Storch corporate website with a mobile first approach in Switzerland based on TYPO3.

Flossbach von Storch is well known in the industry, but has not yet reached small customers. The aim was to create a long-lasting emotional response from both B2B customers and private investors. Another focus of the relaunch was the increase in reach and awareness level through solid SEO optimization, which was insufficient due to the technology used to date.

The first steps to a new digital future

Flossbach von Storch approached comwrap with the objective of developing a stable and future-proof vision, optimizing the digital presence, increasing customer loyalty and improving brand awareness.

The customer was dissatisfied with the performance, stability, and functionality of the old system and wanted a solid, future-proof solution that would enable all websites to be managed centrally in one system.

In a first step, comwrap took up the Swiss country version and replaced the old CMS with the current TYPO3 version 8.7 LTS. In the process of the project a redesign of the content elements, the new conception and implementation of the navigation structure as well as SEO optimizations took place. Despite the tight timeframe, the project was successfully completed within two and a half months.

The results

Clear structures
For the User-Journey, clear structures and a new navigation concept were created in order to emphasize the corporate identity of the brand through emotionalizing images and to create an easy entry for the users.

Modern design
The new website was designed and programmed entirely in the Mobile First approach. The appealing presentation, that adapts individually to each end device, supports the awareness of the company in order to open up new target groups and generate additional contacts.

Performant Search
Instead of the search function of the old CMS system, this task is now performed by the search solution Apache SOLR. Search queries are processed with high performance as well as the relevance of the search results has drastically improved, which has resulted in increased usability.

Implemented by TYPO3 Business Partner:

comwrap GmbH

To deliver the best solution for B2B customers, we are constantly searching for new innovations. Having implemented and developed a great number of web portals for large corporate customers makes us one of the most experienced TYPO3 partners in Europe. Our high level of expertise guarantees short time-to-market, yet with outstanding quality. By hiring us, especially globally operating companies have found the right partner to offer seamless customer experience across all digital channels. We are not satisfied with less than excellence in any CMS project in order to create more visitors, more leads, more customers.

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