"With over 60 years’ experience and around six million drivers in 2014, Europcar is a world player and Europe’s leading vehicle rental firm."
Europcar is a Paris based car rental company owned by the French investment company Eurazeo, after its sale by the Volkswagen group in June 2006. The company was founded in Paris in 1949. Europcar today operates a fleet of over 200,000 vehicles at 2,825 locations in 143 different countries covering Europe, North America, The Middle East, Africa, Latin America, the Indian Ocean, the Caribbean and Asia Pacific.
Europcar implements a targeted brand strategy, based on growing its services offer under its Europcar® and InterRent®brands, in order to support business volume growth and increase its visibility among existing and potential customers.
In 2012, the group launched a wide-ranging transformation programme known as "Fast Lane" to increase the group's market presence and pave the way for its transition from a vehicle rental company to a mobility services operator, and further improve its operational excellence. This ongoing transformation programme has laid the foundations for sustainable and profitable growth.
Improving the IT system to better support the development of new service offers and developing solutions corresponding to new mobility practices through intermodal solutions. Consequently, in recent years, the group has reorganised and harmonised its websites to make them more intuitive and easier for customers to use. It has also launched new online reservation tools and solutions, at the same time as continuing to grow its distribution channels through intermediaries such as brokers and tour operators, in order to optimise the global reach of its offer.