How EUKANUBA Received a Future-proof TYPO3 Relaunch

EUKANUBA is an established pet nutrition brand with decades of expertise in dog and cat nutrition. Part of Spectrum Brands, it operates across multiple European markets as a supplier of premium-grade pet foods. The brand had completely relaunched its product range, which called for a new visual identity, and with it, a new website. The refreshed look needed a digital platform capable of matching it, while also delivering better website performance, user experience and greater editorial flexibility.

Having partnered with Spectrum Brands for many years, u+i interact GmbH was chosen to lead a technical relaunch of the EUKANUBA website on TYPO3. The agency’s deep knowledge of the existing platform, along with its expertise with TYPO3-based projects were key factors in its selection. 

As EUKANUBA evolved, the website required a more modern platform to support future growth and an enhanced digital experience. Moreover, the website didn’t represent the brand’s new visual identity. 

Additionally, managing a website across multiple countries and languages requires a flexible content structure. The new platform was designed to better support international collaboration, local market needs and future growth

The final challenge related to the project’s timeline, with a complete technical relaunch, including a new frontend design, multilingual setup, PIM integration, and content migration all needing to be completed within 10 weeks.

u+i interact delivered the complete technical implementation of the new website and backend using TYPO3 v13. The agency developed a scalable TYPO3 architecture to support the company’s international operations through country-specific structures and a multilingual backend setup. Editors received a modernized backend, allowing them to create and publish content faster than before, leading to increased efficiency. The implementation of a PIM import, and migration of existing content, along with a new technical foundation built to support future product categories and marketing campaigns were also major improvements. 

Thanks to the long-term partnership between both the agency and client, the project was able to move ahead quickly, with fast progress being made from its onset, and only minimal time for onboarding being required. 

The end result was a new EUKANUBA website that combines a modern visitor experience with a flexible and scalable backend that sets the foundation for future growth across global markets. Customers on the website now benefit from intuitive navigation, faster performance, and a digital presence that fully reflects the company’s new brand identity. 

Additionally, the future-proof technical architecture that supports the website is a testament to u+i interact’s expertise building similar TYPO3 platforms for brands that are constantly evolving, allowing for enterprise-grade websites that deliver digital transformation.