Modern, elegant, customised: EGT AG's website's brilliant new look
blindwerk – neue medien completed the technical redesign of their website for the EGT Group, including numerous customised adaptations and visual effects, in just a few weeks.
About EGT AG
Founded more than 120 years ago in the Black Forest, EGT AG with its head office in Triberg is the management company for the EGT Group. EGT positions itself as a full-range supplier of integrated, customised energy solutions, as well as an expert in optimising consumption, decentralised power generation systems and highly complex large-scale electrical engineering projects, and as a high-performance grid company with infrastructure services, street lighting and measurement technology.
The EGT Group's core business consists of four wholly-owned subsidiaries, each with its own focus. EGT Energiehandel offers tailor-made energy solutions for companies wishing to optimise their electricity or gas purchases or generate their own energy. EGT Energievertrieb acts as a contact for all energy issues for private customers, families and home owners. EGT Gebäudetechnik GmbH specialises in electrical engineering and building services engineering. Last but not least, EGT Energie GmbH acts as a local electricity, gas and heat network operator. Its portfolio also includes infrastructure services, operations management, power generation plants, street lighting, measurement technology as well as electric and natural gas mobility.
The solution
Several specialist web partners were involved in preparing and completing the EGT AG website project. In view of the tight time frame, weekly fixed meetings were important so that everyone involved could always produce their best work and there were no delays. Extensive experience in managing all kinds of web projects made blindwerk – neue medien perfect for leading these meetings in addition to the key remit of the website's technical implementation using Typo3. Several developers were engaged to accomplish this within just seven weeks.
The merger of the individual company divisions' previously separate websites resulted in a much more comprehensive website with completely new structures, which had to be implemented accordingly. This includes, for example, integrating large-format image areas and tailoring texts to make it possible for website visitors to quickly and easily access the information they require. This was mapped out by blindwerk – neue medien as well as a number of partly complex customised programming tasks.
For example, blindwerk – neue medien developed the tariff finder for electricity and gas: this guides interested private customers so conveniently that they can find out more about both the different prices and options for using the offers in just a few clicks.
A news module was also implemented to present the news from the company's various divisions. What are crucial for the new website's modern, dynamic design are special visual effects such as swiping, scrolling and hovering, which blindwerk – neue medien also implemented in the programming.
A live chat will also be available in future to address the website visitors directly, which is a decisive factor especially in the highly competitive energy market. Since the specifications went considerably beyond the functions provided by TYPO3, blindwerk – neue medien has already reprogrammed the feature extensively for later use.
The new website
Thanks to the excellent cooperation of everyone involved under the leadership of blindwerk – neue medien, the project was successfully completed for EGT AG. Today, the company group presents itself with an extremely attractive website that can be easily displayed on all terminal devices. Various additional functions are now to be added in further expansion stages.
The modern design and consistently elegant look of the website implemented by blindwerk – neue medien in responsive design are particularly eye-catching. Website visitors can quickly and easily find out about EGT's wide range of products and services. The transparent presentation of the respective offers for private and business customers has played a major role in this. The clear structure also supports user-friendly navigation and numerous modules simultaneously accentuate the website's technical diversity. As the site has been performance-optimised, the content can be loaded quickly despite the many large images.
EGT employees can easily maintain the new website and add new content, products and promotions, not least because Typo3 was already used on the previous pages.
Meet website visitors where they are
Managing and delivering content for many different target groups across multi-site websites can pose a difficult challenge for enterprises. TYPO3’s user groups, multi-site installations, and persona targeting let you decide when and how to show content to different users while sharing brand resources to reduce repetitive work. With its fine-grained access control and smart content targeting, you can ensure users get what they need.
Open API for seamless integrations
It can be a headache to integrate your CMS with all the other systems and applications needed to run an organization in the 21st century—PIMs, ERPs, and CRMs all need to play well with your content. That’s why TYPO3 offers easy integration with other enterprise, marketing, and middleware systems, a TYPO3 extension repository, and an open API. With stability and security as TYPO3’s top priorities, you can be sure that TYPO3 will adapt to your already existing application landscape and fit right in. Quick to realize, easy to maintain, and with high-quality, performant APIs – TYPO3 is your content hub!
Reuse layouts, templates, and assets
Global brands need consistent design and reusable layouts. At the same time, they must retain customizability per product, brand, country, region, and language. In TYPO3, you can build reusable templates and content elements for shared design while adapting individual components to different contexts. TYPO3 ensures a consistent, unified design while providing individual marketers with the flexibility to work on local or differentiated brands.
Meaningful user engagement
Reaching the right audience via your website is difficult unless you truly understand your end-users. TYPO3 makes it a breeze to gather leads and make connections via endless custom forms options, user personalization, and back-office marketing integrations and extensions. Engage more meaningfully with your end-users by gathering the information you need to know and personalizing your contact.
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When modern organizations choose a CMS, they need one able to integrate with existing systems and aggregate content. TYPO3 is a feature-rich CMS with the power to interact with almost any existing tool or system—either natively or through third-party integrations— and offers flexible options for importing, exporting, and aggregating content. Deliver unified content to your end-users by integrating with TYPO3.
Minimize the time between ‘create’ and ‘publish’
Content editors shouldn’t have to worry about layout or structure when drafting initial content. In TYPO3, content and layout are decoupled, making it easier for content editors to create, preview, and reuse content. TYPO3 enables editors to create content without waiting for layout or design, lessening the time from ‘create’ to ‘publish.’
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