Elbe Flugzeugwerke Takes Flight with a Modern, Innovative TYPO3 Relaunch

Elbe Flugzeugwerke (EFW) has been a leading company in the aviation industry for more than 70 years. Based in Dresden, Germany, the company is internationally known for converting Airbus passenger aircraft into freighters (Passenger-to-Freighter Conversions, P2F) and serves customers worldwide. Its portfolio is complemented by maintenance, repair and overhaul (MRO) as well as engineering services. With more than 2,000 employees, EFW continues to shape the future of aviation and is on a steady growth trajectory.

EFW’s previous website was outdated and did not accurately reflect their position as an industry leader. Communication was disjointed and unclear, particularly for job seekers and international audiences. A complete refresh was needed to position EFW’s freighter portfolio (A320P2F, A321P2F and A330P2F) while simultaneously strengthening their presence as an employer. Website usage was increasing significantly which necessitated a complete technical and visual overhaul.

A key focus area for this relaunch included creating a robust career section that would appeal to the high volume of applicants, highlighting employee benefits and positioning EFW as a desirable employer. 

EFW partnered with webit!, a full-service agency to bring their vision to life.

In order to accommodate a successful overhaul, webit! worked closely with EFW to identify target audiences, key messages and their overall market positioning.For a project of this scope, with high traffic and a large aviation portfolio, the website would require a system capable of supporting a content-rich, large-scale infrastructure. TYPO3 was selected for this project because of its proven ability to handle complex requirements and deliver a content-rich, scalable solution.

In tandem, EFW and webit! defined the core objectives and the desired target audiences, where they then subsequently refreshed and modernized the corporate design, infusing it with a dynamic look and feel thanks to TYPO3’s various page types and content elements.

For this project, an agile, sprint-based approach was taken by webit!, in close collaboration with EFW’s project management team. Usable versions of the editorial system were available early in the process, allowing content and visuals to be tested regularly to ensure optimization iteratively. Aligned with EFW’s design, motion imagery along with animations were integrated, playing a sizable role in positioning making the brand’s ambition digitally tangible.

The relaunch now reflects EFW’s position as a modern, industry-leading company. The relaunch marked an important milestone for EFW’s digital presence. The new design showcases extensive motion imagery, micro animations and a clear, user-friendly layout creating a sense of lightness and movement. Optimal display is ensured across all devices due to the responsive structure.

The new careers section serves as an attractive entry point for job seekers, displaying EFW as a modern and desirable employer. The website is now discoverable to job seekers thanks to the search engine-friendly implementation by webit!