More B2B leads and brand repositioning through website relaunch with TYPO3
More customers and more brand thanks to a new content management system
The challenge: Open new markets and reposition as a leader
Founded in 1998, comforte is a provider of data security solutions. The focus of the own developed software is primarily on ensuring secure communication between business-critical systems. The aim of the joint project was to strengthen the market position of the client with its legacy product line "Enterprise Data Security" and at the same time open up new markets for its new product lines "Payment Transformation" and "HPE NonStop Solutions".
In this context, it was important to strengthen the branding, to convey the information of the two new product lines in a customer-oriented and professional manner, and to create content that enables a high organic ranking on Google for relevant keywords.
The solution: A unified digital presence
A relaunch of the corporate website was planned for the implementation of the defined goals. The previously used TYPO3 Content Management System was too deprecated and outdated, so that a new instance of version 8.7 LTS was set up.
In order to offer website visitors a digital experience, comwrap used the entire comforte colour range to create an optical association between the 3 product lines and the corporate colouring.
The HubSpot based blog has been redesigned and implemented. Although it can be identified as an independent portal, its seamless integration makes it appear to be consistent with the entire website. The featured article in the blog itself can be freely exchanged so that editors can design the blog according to their creative ideas.
The result: More brand than ever
Positioning of the product lines
Through the targeted use of the comforte colour range, the 3 product ranges could be presented in a self-sufficient manner, yet positioned clearly recognizably under the comforte brand. Visitors to the website always know where they are on the site and are positively encountered with the brand comforte through emotionalising colour worlds.
HubSpot integration in TYPO3
A TYPO3 plugin made it possible to seamlessly integrate the blog, which is based on HubSpot. comforte Marketer have now much space for new ideas and topics around data security and payment transformation which they can present to their potential customers.
Lead generation thanks to landing pages
Since the relaunch, the newly designed landing pages based on HubSpot have led to more conversions of visitors to leads. Prospective customers can now click on exciting articles, which lead them on Landing Pages, on which they can download multivalent contents. The integration of HubSpot forms in TYPO3 ensures that the contact data reaches the right place and visually stimulates the potential lead to submit its contact data.