--- title: A New Digital Voice for Berlin’s Economy url: "https://typo3.com/case-studies/berliner-wirtschaft" description: IHK Berlin and THE BRETTINGHAMS launched Berliner Wirtschaft Online, a TYPO3 publishing platform with modern workflows, fast performance, and magazine-style design. image: "https://typo3.com/_assets/d1e01514e4c4a5b3147940fa2ec50682/Images/og-image-com.jpg" date: 2026-01-28 modified: 2026-04-29 --- # A New Digital Voice for Berlin’s Economy ![A New Digital Voice for Berlin’s Economy](https://typo3.com/fileadmin/Case-Studies/Brettinghams/IHK_Berlin/BW_logo_white.svg) A New Digital Voice for Berlin’s Economy ========================================== How IHK Berlin and THE BRETTINGHAMS built a modern digital publishing experience for Berliner Wirtschaft ---------------------------------------------------------------------------------------------------------- ![A New Digital Voice for Berlin’s Economy](https://typo3.com/fileadmin/_processed_/2/f/csm_bw_mockup_desktop_a8c7313726.webp) Headquarter Germany Industries Print Media Project Type Relaunch Project Focus User Centric Design, Accessibility, Editor centric In this article --------------- - [Introduction](#c16459) - [Challenge](#c16471) - [Key Outcomes](#c16474) - [Work Performed](#c16472) - [Outcome](#c16473) - [Gallery & Features](#casestudy-screenshots-1762 "Gallery & Features") - [Behind the project](#partner-intro-partner-81b7dc6f-3a47-4d68-939d-379e5a03ba1e "Behind the project") Are you interested in learning how to reshape your organization's digital presence with TYPO3? [I'm interested](mailto:partner@typo3.com) Introduction -------------- The Chamber of Commerce and Industry of Berlin ([IHK Berlin](https://www.ihk.de/berlin/)) expanded its long- running print magazine Berliner Wirtschaft with a dedicated digital publishing platform based on TYPO3. [Berliner Wirtschaft Online](https://www.berliner-wirtschaft.de/) complements the print edition with its own editorial focus, modern workflows, and a magazine-style digital experience tailored to Berlin’s diverse economic landscape. **The Berliner Wirtschaft project took first place in the News, Media and Publishing category at the** [**2025 TYPO3 awards**](https://t3con.typo3.com/awards/winners-2025)**.** ![](https://typo3.com/fileadmin/Case-Studies/Cyberhouse_GmbH/PORR_Group/T4-Awards-Winner_Logo-black-orange.svg) Challenge ----------- Before the relaunch, the magazine was distributed via print and eBook formats, relying on manual production processes. The editorial team needed a real digital publishing workflow that would increase reach and online visibility, deliver fast performance for a broad readership, and integrate seamlessly into other IHK services. At the same time, the platform needed a layout that feels like a magazine but behaves like the web. Strategically, the relaunch aimed to strengthen *Berliner Wirtschaft* as a leading digital voice of Berlin’s economy. Key Outcomes -------------- Award-Winning Relaunch -------------------------- This project won a 2025 TYPO3 award in the category of News, Media and Publishing. Modernized Editorial Workflows ---------------------------------- Automated processes and structured TYPO3 workflows streamlined production and empowered a newsroom of more than 20 editors. Expanded Digital Reach -------------------------- The new platform significantly increased online visibility and reach, extending *Berliner Wirtschaft* beyond print to a broader digital readership. Performance & Visibility from Day One --------------------------------------------- Sub-1-second load times and strong SEO foundations delivered measurable visibility gains immediately after launch. Work Performed ---------------- [THE BRETTINGHAMS ](https://www.brettingham.de/)designed and implemented a TYPO3-based publishing platform that supports modern editorial workflows and scalable content distribution. **Technology & Architecture** The platform is built around a TYPO3-based editorial workflow with refined user roles and flexible content types for articles, columns, data stories, and multimedia. Articles are distributed via JSON/OpenAPI to additional IHK channels, supported by SEO optimization and strong Lighthouse scores. The website is fully accessibility-compliant and has been reviewed and verified by an external consultant. **UX & Design** A mobile-first design system provides a clear structure, bold typography, and interactive data modules. Editorial browse paths improve readership orientation and support a magazine-style reading experience optimized for the web. **Editorial Empowerment** The backend is optimized for a newsroom of more than 20 editors and includes automated metadata, reading-time indicators, and structured article templates that streamline daily editorial work. Outcome --------- The digital relaunch significantly increased reach, modernized the editorial process, and positioned IHK Berlin as a progressive communicator within Germany’s economic landscape. Gallery & Features ----------------------- ![](https://typo3.com/fileadmin/_processed_/f/0/csm_bw_screenshot_desktop_keine_lust_zu_lesen_532825d908.webp) ![](https://typo3.com/fileadmin/_processed_/9/e/csm_bw_screenshot_desktop_oben_9890fb5801.webp) ![](https://typo3.com/fileadmin/_processed_/2/4/csm_bw_screenshot_desktop_themen_6e8d996abe.webp) ![](https://typo3.com/fileadmin/_processed_/0/b/csm_bw_screenshot_desktop_unten_e90ded4e13.webp) ![](https://typo3.com/fileadmin/_processed_/5/b/csm_bw_screenshot_desktop_footer_24a53e8b97.webp) ![](https://typo3.com/fileadmin/_processed_/7/b/csm_bw_screenshot_3_iphones_7290cccd40.webp) ![](https://typo3.com/fileadmin/_processed_/2/f/csm_bw_mockup_desktop_ee89408f40.webp) Previous Next Behind the project ------------------- The partner who made this TYPO3 project possible. -------------------------------------------------- ![THE BRETTINGHAMS GmbH](https://typo3.com/extension-storage/partner/2639adda30ed9bc52cc35e49c3c4052a.svg) ### THE BRETTINGHAMS GmbH Berlin, Germany [ Website ](https://www.brettingham.de/) We design and develop TYPO3 solutions for the digital age. Our team is located in Berlin and is specialized in digitization and B2B communication. [ Partner profile ](https://typo3.com/partner/the-brettinghams-gmbh)