Once a website, now the Astron centre of excellence
Looking for a fresh design for its website, the steel buildings company Astron relied on the competence of Webmatch and TYPO3. The result is something to be proud of –a multilingual sales platform with impressive features.
Over 50 years of experience, having constructed more than 50,000 buildings, Astron is the European leader in pre-engineered steel buildings. Its range is supplemented by building components and ventilation products. Headquartered in Luxembourg, the company belongs to the international group Lindab, a supplier of products and system solutions for simplified construction and improved indoor climate.
To reflect the global competence of the company, the digital agency Webmatch gave the Astron website a new look and feel while adding valuable content to the new information architecture. This way, users can find any desired information with just a few clicks. The modern design in fresh colours with its tidy layout and many appealing photos of reference buildings enables intelligent navigation. Products in need of explanation are now presented in a clear and attractive way. On top, users who require further information or want to be kept up-to-date can receive information about specific subjects via a connected tool for marketing automation.
Based on TYPO3, the website has become a global sales platform in 14 languages. The best part: All national branches are able to maintain their own content. It goes without saying that the website is responsive and can therefore be easily displayed on a variety of devices.
One of the highlights was the development of a construction partner portal listing 300 independent local companies in 40 countries. Now, users can quickly find a suitable builder by entering a postal code or city, using the automatic location detection or by selecting an appropriate builder on the map.
Each builder has its own page providing information about the company, its services and contact details. Depending on the partner status, several sub-pages are available with additional content. Thanks to the flexibility of TYPO3, some privileged builders can modify their pages by themselves according to their needs.
In addition to all this, the new Astron centre of excellence offers even more interesting features. Particularly noteworthy is the database including a comprehensive list of Astron reference projects around the globe. Prospective customers can browse it to find the nearest Astron buildings.
This building search is now available as a smartphone app, giving users instant access to the most important technical data and in part to photos as well. Looking for inspiration? The “Buildings of the Month” category is just a click away. Inspiration found? Then, users can capture their ideas using the integrated building configurator.
Using TYPO3 as a powerful CMS, the relaunch of the complex contents and additional features went very smoothly – providing enough leeway for future enhancements!